Universal Music Group has announced its acquisition of a majority stake in Mavin Global, Nigeria's leading record label, marking a significant move in the music industry. Lucian Grainge, CEO of Universal Music, highlighted the partnership as an opportunity to grow together, acknowledging Mavin Records' role in transforming Afrobeats into a global phenomenon. Mavin, home to artists like Rema, known for "Calm Down," and Ayra Starr, is one of Africa's largest and most successful independent labels. The acquisition underscores Universal Music's commitment to expanding its influence and presence in the global music scene, particularly in genres like Afrobeats that have seen substantial international growth.
Universal Music Group has acquired Nigeria’s Mavin Global, one of Africa’s largest and most successful independent record labels. https://t.co/PEzELWnNhB
Universal Music Group has acquired Nigeria’s Mavin Global, one of Africa’s largest and most successful independent record labels. https://t.co/uXnGyUuyHU
Universal Music Group Buys Majority Stake in Nigerian Label Mavin Global https://t.co/MBx1o1gbrw
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Universal Music Buys Majority Stake in Afrobeats Label Mavin, Home to Rema’s ‘Calm Down,’ Ayra Starr and More https://t.co/5iWSNjp1nH
"We’ve found ideal partners with whom to grow together. They have been catalysts in the transformation of Afrobeats into a global phenomenon" Universal Music's Lucian Grainge, on the group's majority investment in @MAVINRECORDS, Nigeria's leading label https://t.co/3PBxwXcce3