Tesla has initiated a paid advertising campaign on CEO Elon Musk's social media site, referred to as 'X', in the United States. This move comes despite Musk's previously expressed aversion to advertising. The campaign is currently running over 500 Google ads targeted at the U.S. market. Some shareholders advocate for a significant advertising budget, suggesting that if Tesla were to allocate $29 billion to advertising on 'X', it could potentially lead to a 290% increase in sales. The ads, which appeared as carousel-like features showcasing Tesla cars, represent a shift in Tesla's marketing strategy, which has historically relied on word-of-mouth and media coverage rather than traditional advertising. Tesla's global fleet consists of 5.6 million vehicles.
Can’t ignore that the net effect of @elonmusk’s X policies is to create operating space for foreign influence & other fuckery. Yes - we must protect free, authentic discourse. But in the long run, Musk’s approach works against these ideals.
On Tuesday, X users could see carousel-like ads featuring Tesla cars. https://t.co/lQJo6ci2Up
Here's my take on Tesla advertising on X: Does X probably have more Tesla owners than any other social media platform? Yes, but digital/online advertising allows you to specifically target certain groups/demographics. There are 5.6 million vehicles in Tesla's global fleet, and… https://t.co/QwO26OdnS5
Elon Musk steers Tesla toward ads on X https://t.co/sJz0iqNsqm https://t.co/pvWZupBMJL
Despite insisting he hates advertising, Tesla CEO Elon Musk is parking his car company into several ads on his social media site X. https://t.co/SW2T3a70N9
Musk steers Tesla toward ads on X - https://t.co/vk5AczhRJJ
Elon landing big Tesla advertising contract on X https://t.co/X9mYZA3hRt
Tesla is controversially starting to advertise on Elon Musk's X https://t.co/x6Nd0yyWzb by @fredericlambert
BREAKING: Tesla is now adverting in the USA on 𝕏.
Tesla should spend $29 billion a year advertising on X. Shareholders have spoken. Advertising is the key to growth. If Tesla spends $29 billion on X ads this year, sales will grow at least 290% https://t.co/y2rIGxhRgf
BREAKING: Tesla has started paid advertising on X in the U.S. https://t.co/oAY7ZVYUak
Tesla is currently running over 500 Google ads in the U.S. market. You can see details of those ads here: https://t.co/IUTrG9bSvR https://t.co/DsY4wq0fBD
The way to grow demand without more price cuts is to advertise. There is every reason in the world for Tesla to advertise and no reason not to. This is not rocket science (see the irony of that statement)?