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Chinese eCommerce giants Like Temu, AliExpress, TikTok, and Shein spent billions annually on Instagram, YouTube, Facebook, Google Search - and many others. Willing (and able) to bid high for good spots. Now, the spending is heading for a full stop. Caution ahead, IMHO. https://t.co/bYTKTZuGjP
$LULU relative weakness starting to feel the heat of all those viral TikToks out of China
Report: #Temu Pulls All Ads from Google, Ubiquitous Chinese Marketer Protests Over Trump Tariffs https://t.co/hjz9xjVsh3 via @Showbiz411
Temu pulls its U.S. Google Shopping ads "Ecommerce advertisers may experience temporary relief in digital advertising costs as Temu’s aggressive spending vanishes from auction platforms. Similar rapid market exits (e.g., Amazon during early pandemic lockdowns) led to drops in https://t.co/DQFptUrSfh
Some second order effects of tariffs Hit the Chinese ecommerce companies, but forget that they’re the ones spending a ton on US advertising platforms Temu was 19% of US Google Shopping Ad Impressions, now 0 (??) Via @modestproposal1 https://t.co/8S9Fff4HGX
Temu shut off Google Shopping ads in the US on April 9; its App Store app ranking then plummeted from around third or fourth place to 58th in three days (@themarketinganu / Search Engine Land) https://t.co/3npxORv2oJ https://t.co/eNpw9SfVZ1 https://t.co/ZOzeer2dpR
Temu ad spend on TikTok sponsored vids and Google shopping ads went to zero? https://t.co/B7NMGJ4F9t
Chinese eCommerce giants Like Temu, AliExpress, TikTok, and Shein spent billions annually on Instagram, YouTube, Facebook, Google Search - and many others. Willing (and able) to bid high for good spots. Now, the spending is heading for a full stop. Caution ahead, IMHO. https://t.co/bYTKTZuGjP
