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Stanley, a 110-year-old company, experienced a significant sales increase from $70 million in 2019 to $750 million in 2023, attributed to their water bottle. The company's shift from producing durable thermoses to trendy sippy cups has sparked discussion about its marketing strategy and target audience. The new Global President, with a marketing background, successfully capitalized on a new market, leading to the surge in sales. Despite some skepticism and humor on social media, Stanley's sales growth remains remarkable.
Why are people so horny over these Stanley water bottles?
Hilarious & true🤣💀 There’s a million dollar lesson with Stanley. As a 110yr old company targeting a new audience in 2019. Stanleys new Global Pres. with a marketing background capitalized on the new found audience. Sales surged from $73M in 2019 - projected in 2023 to hit… https://t.co/T53wQv49xu
I’ve been seeing commercials touting how #stanley is better! Hell, I’ve been saying that for the last 10 years. https://t.co/NTRVPitpec
I’ve been seeing commercials touting how #stanley is better! Hell I’ve been say that for the last 10 years. https://t.co/sUrZZ0wqsW
It makes sense. Stanley used to make a thermos you’d never have to replace, for hard working men and outdoorsmen. Now they make cheap crappy sippy cups for chicks trying to be trendy. There’s a larger metaphor here. https://t.co/Tj1yaJlcJh
Today I learned Stanley is a 110-year-old company that went from doing $70 million in sales in 2019 to $750 million in sales this year solely because of this water bottle. That’s incredible. https://t.co/KboXL79wS7