Spotify has launched a new feature named 'Jam' that allows users to host real-time listening parties, initially available on Android and iPhone platforms, and now extended to its desktop app by @filipeesposito. This innovation is part of Spotify's broader strategy to engage users by integrating social experiences within its platform. Additionally, Spotify is expanding its marketing tools to authors, enabling them to promote their work in a manner similar to musicians. The move reflects Spotify's efforts to diversify its content and user interaction, leveraging its platform to cater to a wider audience beyond music listeners.
#Spotify introduced 'Jam' for real-time listening on Android/iPhone, now on desktops. https://t.co/8F2xkEgSc7
Spotify is letting authors market like musicians https://t.co/rTBa5nRL3s
Oh Spotify
When youβre stupidly woke but you also love that sweet Spotify π° https://t.co/ZIxAYWywiw
Spotify brings real-time listening parties feature 'Jam' to its desktop app https://t.co/uvgAqEJucr by @filipeesposito