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Planet Fitness has experienced a significant financial hit, with over $500 million wiped off its market value in just 5 days following a controversy that has drawn widespread attention and calls for boycotts. The fitness center franchiser's situation mirrors that of Bud Light's previous year, facing backlash over what has been described as 'gender nonsense' and 'woke garbage'. The #BoycottPlanetFitness movement gained momentum, notably after a story was broken by @libsoftiktok, leading to a rapid decline in the company's financial standing. This has sparked debates on whether companies should engage in socially and politically charged marketing strategies.
