Fox is seeking $7 million for a 30-second ad during Super Bowl LIX, a price increase from previous years. Advertisers are optimistic due to record-breaking audiences. The average price for a 30-second commercial during the NFL title game in February was $6.47 million.
In an interview with Variety, Fox President of Advertising Sales Jeff Collins alluded to the high viewership for the NFL’s biggest event, saying that “we have never received the Super Bowl in this good of a shape before.” https://t.co/4PG571Ru7f
Last winter's Super Bowl drew an average of 120.3 million viewers, the largest audience for a single-network telecast, according to Nielsen. https://t.co/4PG571Ru7f
Fox has not publicly disclosed an official price for the next Super Bowl's TV ads. https://t.co/4PG571Ru7f
The average price for a 30-second commercial during the NFL title game in February was $6.47 million, according to sports business website Sportico. https://t.co/4PG571Ru7f
A trio of people familiar with the matter told Variety that the asking price for ads represents a bump in starting negotiations with buyers, up from the range CBS initially sought for the Super Bowl this year. https://t.co/4PG571Ru7f
Fox wants a bigger score for next year's Super Bowl: $7 million per 30-second ad https://t.co/tJZjcD4sKJ
Fox wants a bigger score for next year’s Super Bowl: $7 million per 30-second ad https://t.co/HDKi5kriRn https://t.co/jWykqw9lbn
Fox Broadcasting Co. is asking for at least $7 million per 30-second advertisement during the NFL's next Super Bowl on Feb. 9. https://t.co/2ANYn8DUa3
Fox is already seeking $7 million for a 30-second ad in Super Bowl LIX, according to @Variety 🏈 Advertisers have been optimistic due to record-breaking audiences in recent years. Read more ⬇️ https://t.co/V2ZyIhRfeB
Fox wants a bigger score for next year's Super Bowl: $7 million per 30-second ad - https://t.co/tVBRg11Rrl
Fox’s Super Bowl LIX ads reportedly starting at $7 million per 30 seconds https://t.co/vCZmllZPOE https://t.co/M2VifmYFPj