Elon Musk's company, X, is facing a potential loss of up to $75 million in ad revenue by the end of the year due to an advertiser pause. Major brands including Amazon, Microsoft, Airbnb, Uber, and Coca-Cola have suspended their ads following allegations of their ads appearing next to antisemitic and extremist content. Internal documents reveal the current loss is estimated to be around $11 million. Musk's endorsement of an antisemitic post and his social media usage have come under scrutiny, causing a political shift and potential risks for his other company, Tesla. The controversy has also led to a lawsuit threat from Musk against Media Matters, the organization that brought the issue to light.
X may lose up to $75 mln by year-end on advertiser exodus #X #Twitter https://t.co/CAvxoCr9MO
NEWS: Internal documents show 𝕏 could lose up to $75 million to year end from the current advertiser pause. However, 𝕏 stated the current loss is at around $11 million and the documents are worst case scenario planning. https://t.co/jqYrlltNl2
Elon Musk's X faces $75 million loss in ad revenue as bombshell internal documents show Airbnb, Uber, Coca-Cola and slew of companies have joined boycott after anti-Semitic tweet https://t.co/8zvtWudONf https://t.co/7DktVhUsw0
Elon Musk's X faces $75 million loss in ad revenue as bombshell internal documents show Airbnb, Uber, Coca-Cola and slew of companies have joined boycott after anti-Semitic tweet https://t.co/bIjDuT48aH https://t.co/vctkSgKO4o
Many people seem to be confused about why advertisers paused spending on X. The advertisers mentioned specifically that it was due to Media Matters claiming their ads were appearing next to Nazi content. It was not a rebellion against @elonmusk tweets, tho that didn’t help. https://t.co/lmxd6Ij4QT
Elon Musk Threatens to Sue Media Matters Over Loss of Advertisers https://t.co/SdjtT5Oz1M
X may lose up to $75 mln by year-end on advertiser exodus - NYT https://t.co/L4ThaeUIow https://t.co/YVttry3zDv
Elon Musk’s X may lose up to $75M by year-end on advertiser exodus: report https://t.co/6er0KBmT2x https://t.co/9pi5VaF8tj
⚠️ X MAY LOSE UP TO $75 MILLION BY YEAR-END ON ADVERTISER EXODUS - NYT Full Story → https://t.co/IQ0MyhBK8G https://t.co/SfuW2elKef
🚨#BREAKING: Twitter/X may face a potential loss of up to $75 million in revenue as more advertisers withdraw.
Internal docs: X may lose ~$75M in ad revenue by 2023 end as Amazon, Microsoft, and other major brands halted or consider halting ads; X says it may lose $11M (New York Times) https://t.co/7CEckMSmXa 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/sNgN3rZiio
Breaking: X could lose as much as $75 million in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns after Elon Musk endorsed an antisemitic conspiracy theory. https://t.co/oRT3bjYV82
Breaking News: X could lose up to $75 million by the end of the year as major brands pause their ads after Elon Musk endorsed an antisemitic conspiracy theory. https://t.co/JEz7B2Irul
NEWS: Elon comments on the low payouts for Ad Sharing after Advertiser Pause. https://t.co/qDONJB0Aw6
NEWS: Elon comments on the low payouts https://t.co/oQ1EB4OwUk
X has been losing advertisers month over month ever since Elon Musk bought the company last October. https://t.co/ROw4vYifOM
A new report claims ads on X from dozens of brands are appearing next to misinformation “super-spreaders” that shared false information about the conflict taking place between Israel and Hamas in Palestine. https://t.co/mxxOx97QIG
Musk's Media Matters lawsuit may be his final showdown over X | Opinion https://t.co/g9xTDNun53
New report claims ads on X appear next to misinformation https://t.co/mxxOx97QIG
"Just because Elon Musk’s affirmation of white-nationalist ideology was the unsurprising outcome of his online radicalization spiral doesn’t make it any less devastating—or dangerous," writes @Yair_Rosenberg: https://t.co/pYdnDZifko
"We thought we were getting this generation's Henry Ford. But instead, we got this generation's Henry Ford.” Elon Musk's endorsement of an antisemitic post hold real risks for Tesla, says @liamdenning. https://t.co/oKd4Kqkd8x
A review of Elon Musk’s social media usage since 2020 shows a political shift that began during the Covid-19 lockdowns, then seemed to intensify dramatically in recent months as he spent more time interacting with accounts associated with White nationalism https://t.co/d2tinhOALe
Elon Musk’s new lawsuit against Media Matters has been dismissed by legal experts as a frivolous effort to bully a prominent critic into silence, @theplumlinegs writes. "But some Republicans apparently see this as a feature, not a bug." https://t.co/gDyRHNjtRf
A closer look at Media Matters - HOW BALANCED was their investigation into Elon's X? https://t.co/BLTopv2XdA
REMINDER: Left-Wing Megadonors Have Poured Money Into Media Matters, The Org Trying To Starve Musk's X https://t.co/p568zejPfd
Elon Musk exposes Media Matters as an ideological shakedown operation https://t.co/O874xQGqWF via @nypost
Media Matters is considering pursuing discovery — seeking to learn whether Elon Musk and X executives "knew internally" that juxtapositions with extremist content were happening and how Musk internally discussed handling extremist content. https://t.co/0XQUV8qff4
A review of Elon Musk’s social media usage since 2020 shows a political shift that began during the Covid-19 lockdowns, then seemed to intensify dramatically in recent months as he spent more time interacting with accounts associated with White nationalism https://t.co/2uyBcvosv6
An analysis of 30 posts on X from large accounts with false or misleading claims on the Israel-Hamas war found 200 ads from 86 brands and others below 24 posts (NewsGuard) https://t.co/T79ykeM0x5 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/Hm16aZ08mR
X's partnership with Hilton couldn't stop her company from suspending ads over antisemitic content. https://t.co/2oPnt2aBJu