Apple News+ is becoming a significant revenue source for major magazine brands, with outlets like The Daily Beast and Time expecting millions in revenue from it in 2024. Publishers are increasingly relying on Apple News for revenue amid declining website traffic.
For last night’s @semafor media newsletter, I wrote about how important Apple News and Apple News+ have become for publishers, offering meaningful revenue and a post-Facebook traffic lifeline https://t.co/XuDP5CvokR
Publishers say Apple News+ is driving solid additive revenue, but I'm cynical because once again it's publishers relying on a tech platform for distribution and revenue https://t.co/T0nMkM77ZM
As clicks dry up for news sites, could Apple’s news app be a lifeline? Good angle by @maxwelltani in @semafor "While many publishers have come to the conclusion that traffic has less business value than they once thought, they’re still desperate for revenue.
Many outlets have increased reliance on Apple News+; The Daily Beast is set to make $3M-4M from it in 2024, and Time says it delivers 7-figure annual revenue (@maxwelltani / Semafor) https://t.co/BXEZIODPTu 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/WD4DgBRVwg
Many outlets have increased reliance on Apple News+; The Daily Beast is set to make $3M-4M from it in 2024, and Time says it delivers 7-figure annual revenue (@maxwelltani / Semafor) https://t.co/aMo55L2unc https://t.co/l7A0Q6U1cv
had no idea publishers were getting paid to make specific content for Apple News https://t.co/5wSlHVrc3I
🟡 NEW: As clicks dry up for news sites, could Apple News be a lifeline? Executives at major magazine brands tell @maxwelltani that Apple News+ has come to represent a substantial stream of direct revenue. https://t.co/GblP2QAs7N