Meta Faces Antitrust Lawsuit as TikTok Gains U.S. Market Share Amid Trump’s Ban Extension and Zuckerberg’s Admission

Meta Platforms Inc. is currently engaged in an antitrust lawsuit that could impact the future of its social media dominance. The company's strongest hope in this legal battle appears to hinge on the competitive threat posed by TikTok, which has been outperforming Meta in key areas such as mobile messaging and social engagement. Despite ongoing political and regulatory pressures, including a series of TikTok ban extensions by the U.S. government, marketers continue to invest in TikTok advertising. President Donald Trump has stated he may extend the TikTok ban deadline beyond June 19 if ByteDance, TikTok's parent company, does not divest the platform. Meanwhile, TikTok executives have actively reassured advertisers of their confidence in the platform's stability and future in the U.S. market, emphasizing that their advertising business will remain unchanged. However, tensions persist between the Trump administration and TikTok's Beijing-based leadership, casting uncertainty over the platform's long-term prospects. Meta CEO Mark Zuckerberg has acknowledged that TikTok is outperforming Meta in certain areas, underscoring the competitive challenges Meta faces. Despite these challenges, TikTok remains optimistic about its presence and growth in the U.S., with advertisers expressing cautious confidence in the platform's future.