Starbucks has announced the closure of its Odyssey Beta Program, an initiative that combined the company's Starbucks Rewards loyalty program with NFTs to enhance customer experience. Launched in December 2022 in closed beta, the program will officially end on March 31, 2024. It offered NFT-based rewards minted on the Polygon blockchain. The decision to sunset the program also includes shutting down its associated Discord server next week. This move has led to a range of reactions, including disappointment from the Odyssey Community Team and concerns over the future of web3 and NFT initiatives in consumer loyalty programs. Starbucks has stated that the Odyssey marketplace will transition to the Nifty marketplace as the company explores new developments.
NEWS: @Starbucks Announce Closure of Odyssey NFT Rewards Program Read the full story 🔗⬇️ https://t.co/2sUJvZ139E https://t.co/2sUJvZ139E
Starbucks Is Shutting Down Its NFT Rewards Program https://t.co/4vh2skGUPC https://t.co/9sMgOuqCiX
📣 Latest News: Starbucks Ends Odyssey Beta NFT Reward Program #news #cryptonews #crypto #nft
Starbucks is shutting down its NFT rewards program https://t.co/HWLQygXJRn
Starbucks quietly cancels its NFT program. Not great for Polygon I suppose, but probably good and kind of inevitable. Something could have worked, but not whatever they were doing. https://t.co/rtgmSIE1vJ https://t.co/6SU6skAong
Starbucks Announces Transition from Odyssey Marketplace to Nifty Marketplace https://t.co/4cJwUWg6bV
WEB3 WATCH: Starbucks terminates "Odyssey" NFT program while still in its beta phase https://t.co/HrgT2BKXsN
Odyssey ends: The Starbucks rewards program, which allowed customers to buy and trade NFT stamps, is officially over https://t.co/962eDF8PpB
NFT fans boasted about the Starbucks Odyssey rewards program. Now, Starbucks is killing it. https://t.co/i5tXpW9k1A
From the end of this month, Starbucks' Odyssey marketplace will transition to the Nifty marketplace as the company makes way for new developments. https://t.co/QgolQTL6TQ
📣 Latest News: Starbucks says its NFT rewards program must 'come to an end' #news #cryptonews #crypto #nft
The @starbucks Odyssey NFT program was a great experiment. It's failure had nothing to do with it being built on @0xPolygon. Everything was abstracted away from the end user. It failed only because it didn't engage or give perceived value to the users/community.
Starbucks shutting down Odyssey Beta NFT program https://t.co/tKbeiuaPDg
According to TechCrunch, Starbucks announced the end of its Odyssey NFT program. Starbucks launched Starbucks Odyssey in 2022 as its first foray into the web3 world. The experience combines the company’s Starbucks Rewards loyalty program with NFTs to enhance the customer…
Starbucks is shutting Odyssey, which launched in December 2022 in closed beta offering NFT-based rewards minted on the Polygon blockchain, on March 31, 2024 (@ahaywa / Decrypt) https://t.co/5F6x6JQLYd 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/tPeughSJLb
Starbucks is shutting Odyssey down. https://t.co/ViAX3Wha11
RIP Starbucks Odyssey. A real shame tbh. It was extremely well done. And genuinely got me into Starbucks more frequently. I’m surprised they’re shutting it down.
Starbucks $SBUX announced today it’s discontinuing its NFT program - Tech Crunch
Starbucks made the decision today to close down the Odyssey program at the end of the month As someone who was on the Odyssey Community Team and one of the first members of the discord/program it's really disappointing and unfortunate news I'm proud of all the work we did. I…
Starbucks - every web3 purist’s favorite case study on the future of consumer loyalty- is sunsetting Odyssey, their tokenized loyalty play, on March 31 https://t.co/b3bo4Czit6
Sharing some very tough personal news - Starbucks has decided to sunset Odyssey. There’s a ton of uncertainty about my future now because I just lost my full-time job, but I'm doing my best to look at the positives. I'm incredibly grateful for Starbucks and the opportunity they…
Starbucks Odyssey Beta is closing This is either the end of a journey or the start of a new one Either way some of you will still enjoy spending $50 on a cup of coffee https://t.co/BPFqMVvYIV
Starbucks Odyssey Beta is closing This is either the end of a journey or the beginning of a new one Either way some of you will still enjoy spending $50 on a cup of coffee https://t.co/dm6pXxaEw8
BREAKING: @Starbucks TO SHUT DOWN ITS "STARBUCKS ODYSSEY BETA PROGRAM", WHICH PROVIDED NFT-BASED REWARDS MINTED ON @0xPolygon https://t.co/u7nUBOreOM
BREAKING: Starbucks will be sunsetting its Odyssey Beta experience at the end of March and closing its Discord next week https://t.co/LyARclkSsS
Starbucks Is Shutting Down Its Odyssey NFT Rewards Program—Will It Return? ► https://t.co/MCL38SK744 https://t.co/MCL38SK744
NEWS: Starbucks are closing their Odyssey Beta Program on March 31st (h/t @niftyportal) https://t.co/N0sNg0kKRn
Starbucks has announced that they will be sunsetting their Odyssey Beta Program and closing the Discord, with the program officially sunsetting March 31st See the full announcement: https://t.co/sfTlFV0luR