On November 29, 2023, Rare Beauty, a cosmetics brand founded by Selena Gomez, announced a partnership with Sephora. The partnership aims to expand the brand's reach and accessibility to customers. Sephora will be the exclusive retailer for Rare Beauty products in the U.S. and Canada, starting from December 2023. This collaboration aligns with Rare Beauty's mission to promote self-acceptance and mental health awareness.