Binance's perfume campaign has sparked controversy with many criticizing it as sexist and patronizing. The campaign aimed to attract women to decentralized finance through a fragrance named 'Crypto'. Critics view the move as an attempt to trivialize women's involvement in the crypto space, with some calling it cringe-worthy and incel-adjacent. Despite the backlash, the campaign has generated significant attention and discussion across social media platforms.
if crypto had a fragrance it would be old belly button lint and solder smoke
if crypto had a fragrance, it would be "old belly button lint and soldier smoke"
it is telling that men actually have no idea what women in crypto smell like
the only crypto perfume I’d actually wear https://t.co/6zo19WEwUu
We simply have not clowned Binance nearly enough today for dropping a perfume called "Crypto" to try and... trick women (??) into discussing crypto. Easily the most incel-adjacent shit of all time LMFAO who the fuck was behind that decision?
women breaking thru the glass ceiling after smelling crypto https://t.co/XH90T0HvRR https://t.co/tED9f8nZCl
📣BREAKING ᵍᵐ web3 awaits arrival of “new” women on the market with the newly unleashed weapon of MASS ATTRACTION after ignoring & exhausting an already existent immensely talented female population🫠 ty @binance “Fragrance Called CRYPTO”👌 sound on🔊obvs 😂 (((different… https://t.co/DUmo3AP2Xp
Absolutely cringe 🤮. Patronizing at its max. What were they thinking? @binance let’s partner to fix this asap https://t.co/oyOzHAw8Eb
Absolutely cringe 🤮. Patronizing at its max. What were they thinking? https://t.co/oyOzHAw8Eb
On a great note about " what needs to be done to bridge the gender gap", here is @binance with an absurdly sexist positioning of women in this space. How much more patronising could a company possibly be? Hopefully me and my lady brain can figure this one out. https://t.co/AuqL7uooPY https://t.co/YjiGxH8cJr
Women in Web3: We want job opportunities Binance: https://t.co/EGdXOMNyRx
. @binance tricked women into talking about crypto with a perfume. So smart. What is next for women’s history month? A pink layer 2 just for women? Perhaps a dainty ledger for our dainty women’s hands to grasp. Maybe someone could rewrite the bitcoin white paper but on scented…
Let us lure in the women folk with pretty smells, surely then they will be interested in decentralised finance. More of this. This is how we bridge the gender gap. MORE PERFUMES. 😂😭 https://t.co/NMLoDxziF5
'Imagine the Smell': Binance Perfume Stunt Mocked, Denounced as Sexist ► https://t.co/fcFhNWBa3a https://t.co/fcFhNWBa3a
To all the folk losing their shit over the Binance perfume campaign - Didn’t you stop to consider it was a troll? Either way EVERYONE is talking about it, so as an ex marketer I say job well done 😝
what do u guys think the binance perfume smells like