The NFL has reported significant viewership numbers for its recent events, highlighting the global appeal of American football. Super Bowl LVIII set a new record as the most-watched television event of all time, with approximately 210 million viewers, nearly two-thirds of Americans, tuning in across CBS Network and its partners. In Mexico, the NFL season averaged 8.7 million viewers, up by +5%. Canada saw an average of 10.1 million viewers, a +16% increase, making it one of the top 5 most-watched English-language broadcasts on record in Canada. Germany's viewership averaged 1.9 million, up by +13% year-on-year. The Super Bowl attracted 62.5 million viewers outside of the United States. The 2024 NFL Scouting Combine also saw a notable increase in attention, reaching over 5 million viewers on NFL Network, marking it as the most-watched Combine since 2018, with coverage on NFL Network and NFL+ averaging 251K viewers (TV+Digital). The coverage of quarterback, wide receiver, and running back drills was particularly popular, setting a record for the most-watched Combine Day 3 on NFL Network.
2024 NFL Scouting Combine reaches over 5M viewers on NFL Network https://t.co/lt2J4iwoWP
New numbers released from the NFL show that 62.5 million people around the world, outside of the United States, watched the Kansas City Chiefs defeat the San Francisco 49ers. https://t.co/4Mw0NogWPN
NFL Scouting Combine Reaches Over 5 Million Viewers on NFL Network Most-Watched Combine on NFL Network Since 2018 Coverage of the 2024 NFL Scouting Combine presented by NOBULL on NFL Network reached a total unduplicated audience of over five million viewers across the four-day…
As offseason tentpole events go, the TV ratings suggest that the Scouting Combine is less circus big top and more modestly-sized wedding reception. https://t.co/vkatfhWSQS
The NFL says the Combine coverage on NFL Network NFL+, averaged 251K viewers (TV+Digital), the most-watched Combine on NFLN since 2018. While 251K is obviously tiny compared to games, it's amazing that they turned this into a TV show that averaged a quarter million people.
2024 NFL Scouting Combine reaches over 5M viewers on NFL Network https://t.co/3U1oRn7Yxj https://t.co/zv1tHnVn1o
🚨Combine Viewership🚨 2024 NFL Scouting Combine reaches over 5 million viewers on @nflnetwork! Most-watched Combine on @nflnetwork alone since 2018! Coverage of QB, WR & RB drills -- most-watched Combine Day 3 on @nflnetwork on record! Release: https://t.co/o6gJ9xHf98 https://t.co/v0K3CbeeUB
The top three quarterback prospects didn’t even throw, and yet… most-watched combine in five years. https://t.co/iU9rZWYTQ4
From NFL: Mexico: average of 8.7 million viewers, up +5% Canada: average of 10.1 million viewers, up +16% top 5 most-watched English-language broadcasts on record in Canada. Germany: average 1.9 million viewers, up +13% year-on-year.
NFL revealed that Super Bowl LVIII reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Network and its partners. According to Nielsen's National panel measurement, Super Bowl LVIII was the most-watched television event of all time. #SuperBowlLVIII