On January 21, 2024, the NFL playoff game between the Green Bay Packers and the San Francisco 49ers set a viewership record, attracting 37.5 million viewers and becoming the most-watched Saturday telecast on any network since the 1994 Winter Olympics. The viewership peaked at 40.9 million between 11:00-11:15 PM ET, marking a 31% increase from the previous year's Giants-Eagles game. Additionally, the Texans-Ravens game was the top NFL game on ESPN/ABC (excluding Super Bowl) since the 1994 Wild Card, contributing to a historic day for NFL viewership.
NFL delivered two 30-year viewership highs on Saturday: -- Packers-49ers was the most-watched Saturday program of any kind since 1994 Olympics -- Texans-Ravens was top NFL game on ESPN/ABC (excluding Super Bowl) since 1994 Wild Card https://t.co/xHnAuxQz6h
The NFL can't stop setting viewership records Saturday's game between the 49ers and Packers averaged 37.5 million viewers It was the most-watched Saturday telecast on any network since the 1994 Winter Olympics https://t.co/CwnDqdvpCW
The 49ers-Packers game projects to be the most-watched Saturday telecast on any network since the 1994 Winter Olympics. 👀 👇 https://t.co/SEwfXV9I5N
49ers-Packers projects to be most watched Saturday telecast since 1994 Winter Olympics. https://t.co/UH739WQFTg
From Fox, the 37.5 million viewers for Packers-#49ers game projects as most watched Saturday telecast on any network since the 1994 Winter Olympics. The audience peaked at 40.9 million and was up 31% from last year's Giants-Eagles game
With 37.5 million viewers, Saturday's #NFLPlayoffs game between the Green Bay Packers and San Francisco 49ers projects to be the most-watched Saturday telecast on any network since the 1994 Winter Olympics - peaking at 40.9 million from 11:00-11:15 PM ET. The @NFLonFOX… https://t.co/P4ZHtCOzTz