The NFL has announced significant changes to its game broadcasting strategy, embracing streaming platforms more extensively for the 2024 season. Notably, the league has confirmed that two games, including one postseason game, will be exclusively available on streaming services. Comcast's Peacock and Amazon Prime Video have been awarded these streaming-only games, with Peacock hosting a Friday night opener in Brazil and Prime Video streaming an NFL wild-card game. Additionally, the NFL has decided to make NFL games on Christmas a permanent feature, aiming to capitalize on the holiday's high viewer demand. This move positions the NFL in direct competition with the NBA, which has traditionally dominated Christmas Day sports broadcasting. The NFL's shift towards streaming and holiday games reflects its strategy to adapt to changing viewer habits and preferences.
“'Thursday Night Football' on Prime Video and the historic wild-card game on Peacock last season are strong indicators our streaming distribution is resonating with our fans." https://t.co/8eaUq3Pgak
“The NFL continues to work with our partners to put our games on digital platforms where our fans are increasingly spending their time," Han Schroeder, the NFL’s executive vice president of media distribution, said in a statement. https://t.co/8eaUq3Pgak
Prime Video will host the NFL’s second streaming playoff game, a wild-card matchup in January. https://t.co/8eaUq3Pgak
You're going to need a Peacock subscription to watch another NFL game this fall https://t.co/Pj9Ux9mL91
The NBA's Christmas Day ratings dropped by 23% last year as the league tried to compete with an NFL triple-header. https://t.co/GYERQNBn4c
“The NFL has just flat out bodied the NBA out of being the premiere sporting event on Christmas Day,” Barstool host Jeff Lowe wrote on X. https://t.co/GYERQNBn4c
The scheduling decision puts the NFL at odds with the NBA, which has historically planned marquee matchups for the winter holiday. https://t.co/GYERQNBn4c
Comcast's Peacock and Amazon Prime Video to stream exclusive NFL games https://t.co/iiXfwbgR6B https://t.co/QEX2x7aAwJ
While the headline is about Peacock, to this reporter the bigger picture news is the NFL's push to create more and more stand-alone games away from Sunday afternoon. https://t.co/sGnhMqdF8V via @WSJ
Two Christmas Day NFL games this year..translation? We now own Christmas…the days of the NBA making that claim are.. over
Peacock’s next exclusive NFL stream is in September https://t.co/b90vxHtNAw
NFL announces two more streaming-only games for 2024 https://t.co/od6Sgr3ufD
NFL Awards Amazon Prime Video and Comcast’s Peacock With Streaming-Only Games https://t.co/kasKu1WQ7Q
Roger Goodell announced a Christmas doubleheader and streaming platforms for a several key games next season at the NFL owner meetings 👀 (via @JoriEpstein) https://t.co/isoDYmIJAo
Sorry NBA Christmas is ours now The NFL took it 👏 #PMSLive https://t.co/hPhYb5F5jO
More NFL games landing on streaming services in 2024 https://t.co/FLFUzRhBUv
Roger Goodell very nonchalant about Wednesday Christmas games. No mention of quality of play concerns. #NFL. https://t.co/SiBeNiObno
Prime Video to stream NFL wild-card game this season https://t.co/ZO1dANRnLJ https://t.co/gDMnhtxlfE
NFL Playoffs are coming to Prime. 🔥 https://t.co/U3VoVfNXaz
NFL announces two exclusive streaming games for 2024 season, including one postseason game https://t.co/ZO1dANQPWb https://t.co/6YFmUxKa8w
NBC's Pecock gets Friday night opener in Brazil and NFL confirms WSJ scoop on Amazon playoff game. https://t.co/qT3p1mYsg1 via @WSJ
This game will air on Peacock https://t.co/5xsYCRTLI3
The NFL/Christmas thing is no surprise. Big gather at home holidays like Thanksgiving & Christmas that generate *huge* out of home viewing *demand* at least trying to come up w/a way to do it.
NFL on Christmas is officially here to stay https://t.co/RL65mxiz3c
NFL is a "long way off" from a streaming-only Super Bowl (which is another way of saying it's inevitable). https://t.co/QZ7H2NeiZF