The Super Bowl's entry into overtime not only heightened the excitement of the game but also proved to be a financial boon for CBS. The network capitalized on the extended play by airing additional commercials, which resulted in an estimated revenue boost of $60 million. This windfall contributed to CBS achieving a record-breaking $700 million in advertising revenue from the event. The overtime period, necessitated by the Kansas City Chiefs pushing the game into a fifth quarter to secure a victory over the 49ers, was a significant factor in this financial success.
The Super Bowl overtime was a huge financial success for CBS. ⤵️ https://t.co/8SeKTfgOn2
CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' https://t.co/osyb93S7gi https://t.co/bvsJY9vsup
CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' after Kansas City Chiefs needed a fifth quarter to beat the 49ers... and network has now brought in a 'record $700m in ad revenue for the big game' https://t.co/dKd9dEYRG7 https://t.co/TvEZS6LhOu
CBS Reaps Major Windfall on Super Bowl Overtime Commercials https://t.co/DmJsHF5Zvh
Overtime in Super Bowl was worth $60 million to CBS, reports @crupicrupicrupi https://t.co/56ravReeZV
Super Bowl overtime earned CBS an estimated $60 million from more commercials https://t.co/R5CIDyZItI
Overtime at the Super Bowl meant more commercials, and CBS made an estimated $60 million from airing extra ads. https://t.co/7ulHt84HJb