In 2023, the collapse of the Pac-12 conference was caused by Power 5 administrators' pursuit of media rights revenue, leading to the richest conferences ripping the Pac-12 apart. OSU and WSU were granted control of the conference's board, signaling a significant change in its future. This event is detailed in @achristovichh's 2023 In Review. WSU president Kirk Schulz's eye-opening email response to UW President Ana Mari Cauce after the Pac-12 effectively died is also highlighted in the insightful story by @davidlgutman. The demise of the Pac-12 has been described as a unique and crazy insight, with the conference going out in a blaze of glory.
The Pac-12 is really going out with a blaze of glory.
Power 5 administrators caused the collapse of the Pac-12 in 2023. To blame: the pursuit of media rights revenue — and those ambitions will continue to cannibalize college sports. @achristovichh's 2023 In Review ⬇️
The Power 5 cannibalized itself in 2023 as the richest conferences ripped the Pac-12 apart. Earlier this month, OSU and WSU were granted control of the conference’s board — and its future. But the Pac-12 as we know it will never be the same. @achristovichh's story ⤵️
Included in this insightful story from @davidlgutman, an eye-opening email response from WSU president Kirk Schulz to UW President Ana Mari Cauce days after the Pac-12 effectively died: https://t.co/aW50Dc2hJn https://t.co/AWHg4DnfCh
Fantastic reporting by David here, diving inside the death of the Pac-12 https://t.co/YbtKTqPv4X
What a unique (and crazy) insight into the PAC-12s demise https://t.co/oUBg7WBusE