Tennessee's NIL collective, The Volunteer Club, has launched an innovative fundraising initiative called Rocco’s Jello Shot Challenge. Tennessee fans can purchase a shot for $10, with $5 going towards the club's Name, Image, and Likeness (NIL) efforts and the other $5 covering the cost of the shot. This initiative is part of the College World Series and has already seen significant participation, with at least 350 shots purchased, generating $1,750 for NIL efforts. Fans are paying double ($10) per shot, and the challenge is occurring without LSU in town this year.
Tennessee fans in the Jello Shot Challenge with no LSU in town this year https://t.co/KmI1oF47Yp https://t.co/FmzXJ0ZT0q
Tennessee brilliantly turned the infamous College World Series Jell-O shot challenge into an NIL scheme https://t.co/yBWnnsOvjV https://t.co/toryaecO7F
Update on Rocco's Jello Shot Challenge at the College World Series. The Volunteer Club has purchased at least 350 shots today, meaning $1,750 NIL dollars. https://t.co/Vo1P3K3ouF https://t.co/snOO7dOzwh
Don't test the liver of Tennessee fans or their passion. Their NIL collective, The Volunteer Club, is running quite the special: Fans are paying double ($10) per shot as part of Rocco's Jello Shot Challenge with half of the money ($5) going to the Club's NIL efforts. https://t.co/0bsDoON913
Tennessee's NIL collective, The Volunteer Club, is launching a Rocco’s Jello Shot Challenge. Fans can purchase a shot for $10, with $5 going to the Vol Club for NIL efforts and the other $5 for the shot. https://t.co/6XztyXeidY