The inaugural Pop-Tarts Bowl featured a life-sized edible Pop-Tarts mascot that was lowered into a giant toaster and devoured by college football players. Kansas State won the game and celebrated by eating the mascot. The event garnered significant media exposure for Pop-Tarts, with the mascot becoming a viral hit. The organizers plan to bring back the mascot for future bowl games.
The Pop-Tarts Bowl expects to resurrect its mascot for more bowl game shenanigans https://t.co/AWflh6cj8I https://t.co/VbALHH1cfl
Pop-Tarts’ Devoured Mascot May Live to Be Eaten Again https://t.co/BQCvXsbRf6
Pop-Tarts’ mascot became an instant meme after appearing at a college football bowl game—and feeding the winning team. It likely won’t be the last time you see the “edible mascot.” https://t.co/6HHfKtisQg https://t.co/6HHfKtisQg
Why did this actually make us want a Pop-Tart tho https://t.co/sPIYz6RWX6
edible mascot https://t.co/txzxOKyfpV
another edible mascot https://t.co/guJ5UGa9cQ
Technically, any mascot is edible. https://t.co/Hy5YStFXeF
Someone eat that mascot. https://t.co/dgjV4hswYl
But, what about Pop Tart? … https://t.co/osT0WVuXrb
Strictly speaking, all mascots are edible.
The mascot at Thursday’s Pop-Tarts Bowl in #Florida went viral after Kansas State players appeared to eat it after the game. https://t.co/29NnCk56rR via @AnthonyTalcott
The pop tart mascot has truly been a gift https://t.co/rLuJOumme0
Footage of the Pop-Tarts Bowl, the game between the Kansas City Wildcats and the NC State Wolfpack held in Orlando, has gone viral for its Midsommar-ass post-game celebration. Pop-Tarts mascot Strawberry was killed and eaten by the crowd. Football! https://t.co/ypqltKyyCh
How much the Pop-Tarts Bowl earned in free media exposure with edible mascot https://t.co/JiX5oyL9rN
Kansas State Chows Down On 'First-Ever' Edible Pop-Tart Mascot After Bowl Win Against NC State, Fans React https://t.co/vkLo6KYeaf
More edible bowl mascots are on the way… https://t.co/WXYjAMLoNt
Pop Tarts has already garnered six times more in exposure than they paid for the bowl game sponsorship. https://t.co/upqN9BnfQt
Move over, Gritty. The sports world has a new favorite mascot. The first-ever Pop-Tarts Bowl introduced viewers to a life-sized edible Pop-Tarts mascot that was lowered into a giant toaster and ravenously devoured by college football players. https://t.co/sHP85RGBWo
Edible Pop-Tarts Mascot Cheerfully Descends Into Toaster, Gets Devoured by Football Players in College Bowl Game https://t.co/sHP85RG46Q
“We make a giant Pop Tart mascot that everyone falls in love with and at the end of the game he goes down in a toaster and the winning team eats him” https://t.co/veIOlKQnca
We're about halfway through bowl season. Nothing can top the Pop Tarts Bowl. That game and sponsor can never go away.
I feel like Pop Tarts is the bowl sponsor that the planners and social media team of the @PopTartsBowl truly deserve. They’ve been the best in the bowl business for YEARS.
Pop-Tarts Bowl becomes viral hit as mascot is eaten after Kansas State beats NC State https://t.co/goNCY6exbv https://t.co/eYK9wHlptD
The Pop-Tarts Bowl had an edible mascot https://t.co/aLmQ0Zez4z
The pop-tart: https://t.co/QfbkMF3Iyj https://t.co/5lNE9Xjari
The greatest mascot moments from the inaugural Pop-Tarts Bowl https://t.co/j5kVV3nC0d https://t.co/t3tOvFvKmu
Kansas State really won the Poptart Bowl and then ate a gigantic pop tart on the field to celebrate. Whoever thought this up deserves to replace the entire Bud Light marketing department. https://t.co/SZJL6iQIO1
Kansas State celebrates Pop-Tarts Bowl win by eating Pop-Tarts mascot https://t.co/0KV98EWXU4
Kansas State devours edible Pop-Tart mascot after bowl win vs. NC State https://t.co/90WbpfOT6H
The non-edible Pop-Tarts Bowl mascot delivered a brutally funny message before getting toasted https://t.co/jrCCzb72x2 https://t.co/OkEEGBQwzm
The Pop-Tart mascot has been consumed: https://t.co/G3ML8wdXLu
College football fans mourned the death of the Pop-Tarts Bowl mascot after Kansas State’s victory https://t.co/Ocsi8YuYpO https://t.co/2WnRsnfu0O
🍽️ 🏆🟣 The edible mascot belongs to the Wildcats & here is how it happened⬇️ https://t.co/wUo2Ih2MQD
Kansas State wins the 2023 Pop-Tarts Bowl 🔥 https://t.co/AgxZpNFzOc
I am absolutely losing it at how perfect the entire execution of the Pop Tarts Bowl was. The hype, the excitement around the mascot...just amazing. Incredible branding and marketing by that team.
Kansas State wins the Pop-Tarts Bowl and Chris Klieman and Avery Johnson eat the mascot. We thank him for his sacrifice https://t.co/42mh7BpSlV
Here we are... the edible mascot in the Pop-Tarts Bowl.. https://t.co/0XgKGoXseS
The Pop-Tarts mascot entered the toaster and become the world's first edible mascot when it exited. College football is amazing. @PopTartsBowl https://t.co/q5PcdUrKuZ
The edible @PopTartsBowl mascot: https://t.co/WMhTjNTwDR
The PA Announcer at the Pop-Tarts Bowl introduces the first edible mascot in bowl history. "Take that Duke's Mayo Bowl!" https://t.co/w0H9FkqPcf
Tune in to see the edible mascot get DEVOURED! https://t.co/7FmD2cETlB
Kansas State players are eating the Pop-Tarts that were inside the trophy 😂 @PopTartsBowl https://t.co/YTznJoKZG0
Putting the tart in Pop-Tart 🤔 https://t.co/dzoPHkET74
time to eat the mascot
The Pop-Tarts Bowl mascot in all its Pop-Tarty glory. Never change, college football. https://t.co/hEcg7hvMcD
Bowl games: Don't touch the trophy until after the game! The Pop-Tarts Bowl mascot: https://t.co/6p3gEPaNme
The Pop-Tart has gone feral https://t.co/OmstKeEJye
I think it's pretty cool that the Pop-Tarts Bowl trophy has actual Pop-Tarts in it. Now, if only that football was a toaster? 🤔 https://t.co/7POwsaOQA4
Not today, pop tart https://t.co/LyPqWx8rG0
Has Pop Tarts sponsoring the Pop Tarts Bowl - complete with an edible mascot and a trophy with toaster slots - caused you to buy more Pop Tarts?
The Pop-Tarts mascot is having the absolute time of their life tonight😂 https://t.co/BSQcSEaZWd
The Pop-Tarts Bowl (non-edible) mascot popped out of a toaster, and it was glorious https://t.co/b8bBtqzEZb https://t.co/QcQ4VToFQV
Thoughts on the Pop-Tarts Bowl's mascot? 😂 https://t.co/tKiVTwCQD7
Pop-Tarts Bowl unveiled new mascot using giant toaster at midfield https://t.co/gnyheFaqpU