The Pop-Tarts Bowl trophy, featuring slots to hold real Pop-Tarts, has gained attention. The mascot, a life-sized edible Pop-Tart, was lowered into a giant toaster and consumed by college football players after the game. Kansas State players were seen eating the Pop-Tarts that were inside the trophy. The event has garnered significant exposure for Pop-Tarts, with the mascot becoming a viral hit and the game receiving widespread attention.
another edible mascot https://t.co/guJ5UGa9cQ
Pop-Tarts Bowl rubbing off on everyone π€£π½οΈ (via @PopTartsBowl, @rodger, h/t @RKalland) https://t.co/LSjktPI0D1
Technically, any mascot is edible. https://t.co/Hy5YStFXeF
Pop-Tarts Bowl reading this: https://t.co/4Us9JLvxJ3 https://t.co/oQBozY5GRg
Someone eat that mascot. https://t.co/dgjV4hswYl
Pop Tart and Cheez-It have officially won bowl season π (via @will_boling) https://t.co/gb7UqvNjFt
But, what about Pop Tart? β¦ https://t.co/osT0WVuXrb
The mascot at Thursdayβs Pop-Tarts Bowl in #Florida went viral after Kansas State players appeared to eat it after the game. https://t.co/29NnCk56rR via @AnthonyTalcott
How much the Pop-Tarts Bowl earned in free media exposure with edible mascot https://t.co/JiX5oyL9rN
More edible bowl mascots are on the way⦠https://t.co/WXYjAMLoNt
Pop Tarts has already garnered six times more in exposure than they paid for the bowl game sponsorship. https://t.co/upqN9BnfQt
Move over, Gritty. The sports world has a new favorite mascot. The first-ever Pop-Tarts Bowl introduced viewers to a life-sized edible Pop-Tarts mascot that was lowered into a giant toaster and ravenously devoured by college football players. https://t.co/sHP85RGBWo
Edible Pop-Tarts Mascot Cheerfully Descends Into Toaster, Gets Devoured by Football Players in College Bowl Game https://t.co/sHP85RG46Q
We're about halfway through bowl season. Nothing can top the Pop Tarts Bowl. That game and sponsor can never go away.
I feel like Pop Tarts is the bowl sponsor that the planners and social media team of the @PopTartsBowl truly deserve. Theyβve been the best in the bowl business for YEARS.
The Pop-Tarts Bowl aftermath... (πΈ via @samjfranco) https://t.co/Ph08GbbhEk
Pop-Tarts Bowl becomes viral hit as mascot is eaten after Kansas State beats NC State https://t.co/goNCY6exbv https://t.co/eYK9wHlptD
The Pop-Tarts Bowl had an edible mascot https://t.co/aLmQ0Zez4z
The pop-tart: https://t.co/QfbkMF3Iyj https://t.co/5lNE9Xjari
Official Pop-Tarts Bowl Champions gear is available now! π: https://t.co/dBPLED6yNu https://t.co/qFHEmpwecv
The greatest mascot moments from the inaugural Pop-Tarts Bowl https://t.co/j5kVV3nC0d https://t.co/t3tOvFvKmu
Kansas State celebrates Pop-Tarts Bowl win by eating Pop-Tarts mascot https://t.co/0KV98EWXU4
The non-edible Pop-Tarts Bowl mascot delivered a brutally funny message before getting toasted https://t.co/jrCCzb72x2 https://t.co/OkEEGBQwzm
The Pop-Tart mascot has been consumed: https://t.co/G3ML8wdXLu
I am absolutely losing it at how perfect the entire execution of the Pop Tarts Bowl was. The hype, the excitement around the mascot...just amazing. Incredible branding and marketing by that team.
Here we are... the edible mascot in the Pop-Tarts Bowl.. https://t.co/0XgKGoXseS
The Pop-Tarts mascot entered the toaster and become the world's first edible mascot when it exited. College football is amazing. @PopTartsBowl https://t.co/q5PcdUrKuZ
The edible @PopTartsBowl mascot: https://t.co/WMhTjNTwDR
Kansas State players are eating the Pop-Tarts that were inside the trophy π @PopTartsBowl https://t.co/YTznJoKZG0
Eating pop-tarts out of the trophy: https://t.co/z5m3BQowit
Putting the tart in Pop-Tart π€ https://t.co/dzoPHkET74
The Pop-Tarts Bowl mascot in all its Pop-Tarty glory. Never change, college football. https://t.co/hEcg7hvMcD
I think it's pretty cool that the Pop-Tarts Bowl trophy has actual Pop-Tarts in it. Now, if only that football was a toaster? π€ https://t.co/7POwsaOQA4
FAKE PUNT IN THE POP-TARTS BOWL π€ (via @KStateFB) https://t.co/9K7R3a9kzq
The Pop-Tarts Bowl (non-edible) mascot popped out of a toaster, and it was glorious https://t.co/b8bBtqzEZb https://t.co/QcQ4VToFQV
Thoughts on the Pop-Tarts Bowl's mascot? π https://t.co/tKiVTwCQD7
Pop-Tarts Bowl unveiled new mascot using giant toaster at midfield https://t.co/gnyheFaqpU
THE POP-TARTS BOWL π€ https://t.co/1INhxJsVyt
Let the Pop-Tarts Bowl commence!!! https://t.co/Ct06Zuqkhj
There's an enlarged toaster with a Pop-Tart mascot at the Pop-Tarts bowl @PopTartsBowl https://t.co/HfDfxS7kLb
The Pop-Tarts Bowl has a giant toaster in the back of the end zone π (via @BudElliott3) https://t.co/lC4XA8kyFm
The Pop-Tarts mascot has made its debut https://t.co/kBoVVBARes
Welcome to the Pop-Tarts Bowl. https://t.co/qSvaZkJvZt
Where are the pop-tarts? NC State vs Kansas State is set for 5:45. https://t.co/237pY2a2Dz
Pop Tart Bowl youβre up! https://t.co/wrmIFIanxr
Edible mascot? https://t.co/zN6lSYycpY
Who wins the Pop-Tarts Bowl? Hereβs my prediction for Kansas State vs. North Carolina State π¦ https://t.co/UXn0TkYH9L βοΈ https://t.co/bd701GmgQl
ORLANDO, Fla. β NC State wanted to be different this season. The Pop-Tarts Bowl provides that chance. The Pack can become the second team in program history with at least 10 wins if it's victorious against Kansas State. https://t.co/zw8ImVMEch https://t.co/kVwvQF3AXO
The new trophy for the upcoming Pop-Tarts Bowl is spectacular, buuuuut... Did they maybe miss out on an opportunity to turn it into one of the greatest β and most practical β trophies in all of sports. Read: https://t.co/AzxzjutoYR https://t.co/sM00YbCa3I
Check out the one-of-a-kind trophy that Kansas State and NC State will play for at Pop-Tarts Bowl π¦ https://t.co/BMv5nurSuB βοΈ https://t.co/TDuEfR6bfW
The Pop-Tarts Bowl trophy has been revealed, and it's delicious π https://t.co/PMgfoCSMuw
Behold, the Pop-Tarts Bowl trophy π πΈ @PopTartsBowl https://t.co/eM28i2Xiqo
The partially edible Pop-Tarts Bowl trophy deliciously captures the essence of college football https://t.co/LYtATSB379 https://t.co/Roi1xKD0dv
Behold, the Pop-Tarts Bowl trophy π πΈ @NicoleAuerbach https://t.co/7ma3tl77MZ
NC State and Kansas State are in the Pop Tarts Bowl today. We mostly want to see what flavor the winner puts in the slots for breakfast treats on top. https://t.co/841nToNRN6 https://t.co/mvBrv5vNuU
God bless the Pop Tart people https://t.co/ubyWU8ZwW9
The Pop-Tarts Bowl trophy has slots that can actually hold Pop-Tarts π π πΈ: @PopTartsBowl https://t.co/EYdxY3UrHR
The Pop-Tarts Bowl trophy includes slots at the top to hold two real Pop-Tarts π (via @PopTartsBowl) https://t.co/rWUuqhQGY3
The new Pop-Tarts Bowl trophy has slots that actually hold Pop-Tarts. ππ (πΈ: @PopTartsBowl) https://t.co/AabQdvk4Rv
The Pop-Tarts Bowl trophy has real Pop-Tarts on it ππ (via @ChrisVannini) https://t.co/53vhS9dyAG
Pop-Tarts Bowl trophy >>>>>>> Fiesta Bowl trophy https://t.co/9Zd6gAGv6C
The Pop-Tarts Bowl trophy is the peak of human innovation (Via @PopTartsBowl) https://t.co/hxQMtwORCI
The new Pop-Tarts Bowl Trophy includes slots at the top to hold two actual Pop-Tarts π https://t.co/FVda0CUEz7
The Pop-Tarts Bowl trophy has two slots at the top to hold real Pop-Tarts. Brilliant. https://t.co/SN8J296bCz
NC State heads to Pop Tarts Bowl. Hereβs how to watch the Pack take on Kansas State https://t.co/63lXLuAleV