The NCAA is on the brink of transformation as the SEC and Big Ten conferences form a 'joint advisory group' to explore new models of governance and revenue sharing, potentially through court settlement. A federal judge in the Eastern District of Tennessee has denied a TRO in the antitrust lawsuit filed by Tennessee and Virginia against the NCAA, stating that the plaintiffs are likely to succeed under the Sherman Act. SEC Commissioner Greg Sankey has noted changes in his relationships within meeting rooms following the SEC's growth and has been in discussions with Tony Petitti about the challenges facing college athletics. The partnership between the SEC and Big Ten is a response to these challenges, focusing on consensus over athlete compensation and the unregulated recruiting landscape.
Greg Sankey doesn't seem to be falling for this ridiculous lawsuit by repeat offender Tennessee as easily as so many others. Column: https://t.co/XnnMBrC9K4 https://t.co/sdf7AiqR7K
Advice? Please, Greg Sankey and Tony Petitti want to direct NCAA. And Sankey does not like Tennessee's lawsuit. https://t.co/M3TCHdsAgU https://t.co/TkEWLMCYRu
We are literally in the middle of the switch from linear to DTC. This is a useful, proactive move but not necessarily game changing. I am amazed that AFC/NFC "rivals" (SEC, ESPN) now partners. They've been so before but in context of Friday, it ... just ... means ... more. https://t.co/rrDOqSRRue
SEC Commissioner Greg Sankey on issues today facing college athletics: "The pursuit of some of these particular cases through the enforcement process distracts us from solving the big problems." https://t.co/heArXGt5i3
After talking industry sources over past 2 days, my take on ESPN/Fox/DiscoverWarner DTC: Think of it as the summer is coming. You put out the patio furniture knowing it's eventually going to be warm. It's not YOUR warmth -- the DTC is not exclusive -- but you're ready for it.
SEC commissioner on Finebaum talking about the partnership with the Big Ten, and the state of college sports in general: https://t.co/Lf023sUCnv
SEC commish Greg Sankey on Finebaum: "The SEC's growth from 14 to 16 members, that announcement changed my relationships within meeting rooms. I think it resulted in some delays in decision-making." (i.e. The Alliance and CFP delay)
Greg Sankey on Tennessee, NCAA legal battle: "We got a lot ahead of us. We got a lot ahead of us in states and Congress. I would like not to be in this circumstance, but certainly, the attorneys general has the right to bring this." https://t.co/M9jJfVyZk1 https://t.co/TVLTOlLpy6
Greg Sankey reiterating on @finebaum what he told @YahooSports last week about the Tennessee investigation 👇 https://t.co/WR2SxxsQtj
Greg Sankey: “There are no magical answers… The idea that people out there might think I have magical answers to the problems facing college athletics, that keeps me up at night.”
Greg Sankey: “There are no magical answers… The idea that people out there might think I have magical answers to the problem facing college athletics, that keeps me up at night.”
Greg Sankey says the SEC/Big 10 Advisory Group grew out of frustrations and lack of progress made in CFP Meetings. He followed up with Tony Petitti from there.
SEC commissioner Greg Sankey on @finebaum: "We've been in big rooms filled with a lot of people who don't seem to be making a lot of progress on the key issues present in college athletics. "So here's an opportunity to slow down the participant's focus between two conferences."
Greg Sankey speaking on @finebaum about the SEC-B1G joint venture. Perhaps the move’s most pressing issue: finding consensus on an athlete compensation model that can settle House case & rectify the unregulated recruiting landscape, as we wrote last week: https://t.co/KNGAgxOOGY
On the latest podcast, @BradenGall joins in on the fun as we breakdown the latest regarding the antitrust lawsuit against the NCAA by Tennessee and Virginia. Also, will Tennessee survive NCAA investigation into NIL and the future of college football. https://t.co/7J2BBqGZrY https://t.co/bDlUcrVrLR
Spoke with a handful of sources around the Big Ten and SEC about the leagues' strategic partnership for this week's newsletter. Said one Big Ten source: “You can wait for the courts to decide things, or you can have the courage to chart your own course." https://t.co/FjdRwCODB1
Remember when it was AFC v NFC, SEC v Big 10? Now their partners shaping the DTC and athletic future. https://t.co/LezhICpC4P
#Firstand10 at @SatDownSouth: How the SEC/Big Ten Cold War ended — and what’s next for college football. https://t.co/dGJZR9hBu7
Dartmouth, Tennessee, NIL, transfers: We can now see a finish line, a new dawn on the horizon for a complete transformation of college sports. No more projecting, a new model now a year or so away. https://t.co/KFrj81WBiq
The NCAA’s role in college football is essentially over. The only question is what replaces it? The district court judge signaled strongly today that TN and VA are likely going to win their antitrust case. https://t.co/Oj52NgQCRk
Today, a federal judge said TN and VA are likely to prevail in their antitrust suit against the NCAA. Although the court declined to issue a TRO, the judge reasoned the NCAA can be held monetarily liable for any harms, thus negating the need for a TRO. ➡️https://t.co/OiKY8HcvCZ https://t.co/6RT8RUVMkc
The TRO sought by the Attorneys General in Virginia and Tennessee has been denied by a judge in the Eastern District of Tenn. Ruling: "Considering the evidence currently before the Court, Plaintiffs are likely to succeed on the merits of their claim under the Sherman Act."
Tennessee AG denied TRO in anti-trust lawsuit vs NCAA but seems sympathetic to the plaintiffs https://t.co/ahERTfdBxc
Another key part of the decision to deny TRO from the Judge: "To the extent student-athletes are unable to obtain the true value of their NIL, the harm is compensable by monetary damages and, thus, not irreparable." https://t.co/1b8yxUyJMq
Analysis on the Big Ten and SEC's new "joint advisory group" and what it means. The word "settlement" came up with sources as a topic that's unified the leagues, which *could* include a path to revenue sharing through court settlement. w/ @DanMurphyESPN. https://t.co/sXwfp45XBw https://t.co/8PGwAsetmz
Analysis on the Big Ten and SEC's new "advisory committee" and what it means. The word "settlement" came up with sources as a topic that's unified the leagues, which *could* include a path to revenue sharing through court settlement. w/@DanMurphyESPN https://t.co/sXwfp45XBw https://t.co/TAlOkqXVup
From @PeteThamel … What will the Big Ten-SEC partnership look to accomplish? - via @ESPN App https://t.co/zIa7Ugwjg1
Does SEC-Big Ten Alliance mean that college football is headed to a crossroad? Maybe. But this we know: Something has got to change because what we have now is not sustainable. And everybody knows it. https://t.co/jQNKb8EyRe
The NCAA, which owed all its power to ensuring that poor kids remained poor, is finished in major college sports. So what comes next? https://t.co/b7joYfeZFa