University of South Carolina guard MiLaysia Fulwiley has signed a multiyear Name, Image, and Likeness (NIL) deal with Curry Brand, an entity backed by Under Armour, becoming the first college athlete to partner directly with Stephen Curry's signature shoe line. Fulwiley, a freshman, made history as the first ever freshman at South Carolina to be named MVP of the SEC Tournament. This partnership marks a significant milestone for both Curry Brand and for collegiate athletics, as Fulwiley will serve as a brand ambassador, debuting as a Curry Brand athlete in the upcoming NCAA Tournament.
Under Armour announced today that it signed South Carolina guard MiLaysia Fulwiley to a multi-year NIL partnership with Curry Brand. https://t.co/CNgYWEe8Ug #ncaaw https://t.co/DVOzUazRoU
.@UofSC guard MiLaysia Fulwiley signs multi-year NIL deal with @CurryBrand, becoming its first official collegiate athlete. Off the court, she will be a brand ambassador ✍️ Fulwiley will debut as a Curry Brand athlete in the NCAA Tournament 🏀 https://t.co/Tu8nXZwSap
South Carolina's MiLaysia Fulwiley becomes first college player to sign with Curry Brand https://t.co/KRvSJlj6oi
First college athlete to sign with Steph Curry's "Curry Brand"!!! ⭐️⭐️⭐️ https://t.co/A9wD6YEP2o
Milaysia Fulwiley has officially signed with Curry Brand!!! #YKTV @laywitdabutter https://t.co/J4AxAfppjs
Fulwiley is the FIRST college athlete to partner directly with the brand 👏🔥 https://t.co/mHstANqMwv
"University of South Carolina Freshman Guard, Milaysia Fulwiley, has signed a multi-year NIL deal with Curry Brand. That makes her the first collegiate athlete to sign with Stephen Curry's signature line." @ShamsCharania on breakout freshman @MilaysiaF @GamecockWBB ‼️ 📺:… https://t.co/alFmCtvG3t
Steph Curry's signature line, Curry Brand, has signed its first collegiate NIL athlete: South Carolina freshman MiLaysia Fulwiley. https://t.co/S1EtzfeaLE
MiLaysia Fulwiley of @GamecockWBB -- my current favorite name in sports -- is signing a multi-year NIL partnership with Curry Brand to become its first official collegiate athlete, https://t.co/wWYIBe5Y6p
Univ. of South Carolina guard MiLaysia Fulwiley is signing with Stephen Curry’s shoe line, Curry Brand. Fulwiley is the first ever college athlete to partner directly with the brand, per @ShamsCharania. https://t.co/0F26TA4OJS
Stephen Curry's signature line Curry Brand is signing Univ. of South Carolina guard MiLaysia Fulwiley to a multiyear NIL deal, making her the first college athlete to partner directly with the brand. Fulwiley is first ever freshman at South Carolina to be MVP of SEC Tournament. https://t.co/csuwPMQxSr