The Orlando Magic's downtown arena has been rebranded as the Kia Center, following a multiyear agreement with Kia. The renaming marks the end of a 13-year run as Amway Center. The partnership aims to bring international exposure to Kia. The announcement was made by Orlando Magic and has generated excitement among fans and partners.
Greetings from what is now the *Kia* Center in Orlando. Magic and Heat about tip off soon.
Kia buying the naming rights to the Orlando Magic arena "is really an expansion of our partnership that we've had with [the automobile manufacturer] for 16 seasons," Orlando Magic CEO Alex Martins says, adding: "This'll bring Kia... international exposure." https://t.co/mTNvcYAZDo
Kia buys naming rights of Orlando Magic arena, will be called Kia Center 🔗 https://t.co/naIWSbYzgS
Orlando Magic rename arena Kia Center, ending 13-year run as Amway Center (from @AP) https://t.co/fYyTePPzck
NEWS: The home of the Orlando Magic is undergoing a name change. Kia has bought the naming rights to the arena and it will be known as the Kia Center starting Wednesday. More from @MikeVorkunov ⤵️ https://t.co/geo2PRej8s
Orlando Magic Home Arena Renamed To Kia Center https://t.co/3oMx2Nkjxu
Welcome to @TheKiaCenter! 🪄 We are excited to announce that Magic home games will be played at the newly renamed Kia Center! https://t.co/3OeHW6ovS2
Effective today, the @OrlandoMagic's downtown arena has been rebranded as the Kia Center 🏀 The multiyear agreement builds on Kia’s existing 15-year-plus partnership with the Magic. Read more from @TomFriendWriter ⬇️ https://t.co/LvYNxc0SMZ
The Orlando Magic's arena will be renamed the Kia Center https://t.co/XwimQa9Lvm