Nike has unveiled 'That's Mamba' billboards in New York, featuring the late Kobe Bryant's nickname. The billboards aim to honor Bryant's legacy and his 'Mamba Mentality,' known for relentless pursuit of improvement and passion. The billboards feature a snake emoji, symbolizing Bryant's 'Black Mamba' moniker. The campaign emphasizes the values of resilience, passion, and obsession associated with Bryant's legacy.
Relentlessness. Obsession. Resilience. Passion. That's Mamba 🐍 @nikebasketball https://t.co/veNCyIi5Ss
All is fair in love and basketball. That's Mamba 🐍 https://t.co/Hd8B0sUhCi
Even when there are injuries, find a way to get better. That’s Mamba 🐍 https://t.co/XqkSMSAVSa
Nike just dropped “That’s Mamba” billboards in NY 🐍 (📷: @TickPick) https://t.co/yWXLPqDQik
that’s mamba