On May 31, Nike faced significant backlash after posting a tweet that seemingly forgot the WNBA exists, despite the ongoing season. The tweet, which referred to a 'week without hoops,' was met with immediate criticism from basketball fans and WNBA supporters. The post was quickly deleted, but not before screenshots circulated widely on social media, amplifying the controversy. Nike, a major sponsor of the WNBA, has yet to issue an official statement addressing the incident. The backlash continued into June 1.
Nike deletes tweet after seemingly forgetting WNBA exists https://t.co/UTBuQIhhaz
Nike deleted an embarrassing tweet after appearing to forget the WNBA exists, but screenshots are forever! CHECK IT OUT: https://t.co/1Hx8mMwU7g https://t.co/ALEneYwf5e
Nike's social media blunder is receiving huge backlash from WNBA fans https://t.co/9X8oAFAtuE
WNBA sponsor Nike criticized for ‘week without hoops’ social media post https://t.co/53mJ6reQfF
Nike basketball seemingly forgot the WNBA exists and hoops fans immediately ripped them for it https://t.co/86e961DONu https://t.co/3bwfTiMI8i
Nike posted this in the middle of the WNBA season😭 https://t.co/yafHJS8WDX