Google Faces £5 Billion ($6.6 Billion) UK Class Action Lawsuit for Alleged Search Market Abuse and Overcharging Advertisers

28 posts • Grok (2)

Updated Apr 16, 2025, 03:33 PM

Alphabet Inc.'s Google is facing a £5 billion ($6.6 billion) class action lawsuit in the UK, filed by competition law expert Or Brook on behalf of thousands of businesses. The lawsuit alleges that Google abused its dominant position in the online search market, enabling it to charge higher prices for advertisements than it would in a competitive market. The claim argues that Google's practices, such as pre-installing Google Search and Chrome on Android devices and paying Apple to be the default search engine on iPhones, have effectively shut out competition. This has allowed Google to maintain a near-total dominance in the search market, which it is accused of leveraging to overcharge advertisers. Google's search engine accounts for 90% of all searches and is used by over 200,000 UK businesses for advertising. Google has dismissed the lawsuit as 'speculative and opportunistic,' stating that consumers and advertisers use its services because they are helpful, not because there are no alternatives. The company plans to vigorously defend against the claim. The lawsuit also alleges that Google's search management tool, Search Ads 360, offers better functionality and more features for its own advertising products than for those of competitors. The lawsuit comes amid growing scrutiny of Google's market practices, with the UK's Competition and Markets Authority having launched an investigation into Google's search services earlier this year.

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#Google #UK #Or Brook #Google Search #Chrome #Android #Apple #Search Ads 360 #Competition and Markets Authority

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Sources

reuters.com(2)bloomberg.com(2)cnbc.com(2)bolsamania.com

Bolsamanía

@bolsamania

Google is facing a $5 billion antitrust lawsuit in the UK https://t.co/dnU3BefznY

Ведомости

@Vedomosti

A class action lawsuit worth more than 5 billion pounds (approximately $6.6 billion) was filed against the American company Google in the UK. This was reported by CNBC. https://t.co/NYmP55cWcs