Toyota is set to end its massive Olympic sponsorship deal after the Paris 2024 Summer Games, Kyodo reported. The Japanese carmaker has been a top-tier sponsor for the International Olympic Committee (IOC) for a decade. Reports indicate that Toyota is unhappy with how the IOC has spent funds and prefers to individually support affiliated athletes. With two months until the Paris 2024 Olympics, other IOC top sponsors, including Atos, Bridgestone, Panasonic, and Intel, have yet to renew their contracts, suggesting potential big changes ahead for the sponsorship landscape of the Olympics.
Reports in Japan are saying vehicle manufacturer Toyota will end its massive sponsorship deal with the International Olympic Committee after this year’s Paris Olympics. https://t.co/gFbveq6aMw
Toyota will end its 10-year Olympic deal at the end of 2024, citing that it prefers to individually support affiliated athletes. https://t.co/wMQ68ZIeG2
Toyota set to end massive Olympic sponsorship deal; unhappy over how IOC spent funds: report: Vehicle manufacturer Toyota is set to end its massive sponsorship deal with the International Olympic Committee after this year's Paris… https://t.co/HVA9aqBIGZ #japannews #japantoday
Two months away from the Paris 2024 Opening Ceremony. And that ceremony is still set to take place on the Seine River. A Parade of Nations on boats snacking through Paris. Unlike anything we’ve ever seen at the Games. And then it’ll be time for the athletes to shine. https://t.co/bNqTjHS9UF
France in focus - Paris 2024: Will the River Seine be Olympic-ready? ➡️ https://t.co/SMd8iEyYh4 https://t.co/ZNWwPhpcmo
Toyota to end major Olympic sponsorship deal after Paris 2024 https://t.co/MPMxc8CXL6 https://t.co/4n1J8mOBkJ
Report: Japanese carmaker Toyota set to end massive Olympic sponsorship deal https://t.co/gulBQNK3wa
Report: Japanese carmaker Toyota set to end massive Olympic sponsorship deal (from @AP) https://t.co/TDr7jt7YOb
With two months until the #ParisOlympics, IOC’s TOP sponsors focus on reviving the games. Toyota has decided not to return after Paris, while Atos, Bridgestone, Panasonic and Intel have yet to renew. Big changes could be ahead. Read more ⬇️ https://t.co/7gCLEkCnrS
With two months until the #ParisOlympics, IOC’s TOP sponsors focus on reviving the games. Toyota has decided to return after Paris, while Atos, Bridgestone, Panasonic and Intel have yet to renew. Big changes could be ahead. Read more ⬇️ https://t.co/7gCLEkCnrS
Toyota to end top-tier Olympic sponsorship contract after Paris Games https://t.co/ZeFhSO2pLW
Toyota is considering dropping out as one of the top sponsors of the Olympics after this year’s Paris Summer games, Kyodo reported https://t.co/IMnvKIeimw