Taylor Swift's four days of sold-out shows in Tokyo, part of her Eras Tour, have sparked what's been termed 'Swiftonomics,' with an estimated economic impact of around ¥34.1 billion. Each of the Tokyo Dome concerts attracted approximately 55,000 fans. Swift's influence extends to the U.S. as well, having created $122 million in brand value for the NFL this year. With over 67 million viewers expected to watch the Super Bowl on Sunday, Swift may jet back to Las Vegas from her Tokyo concerts to watch her boyfriend, Travis Kelce, play. The total revenue expected from the Tokyo shows is projected at $230 million.
'Taylor Swift Inflation': 55,000-Seat Tokyo Dome Sold Out; $230 Million Expected To Be Generated In 4 Days #TaylorSwift #TaylorSwiftTheErasTour https://t.co/tSBNv8i8DF
More than 67 million viewers are expected to watch the Super Bowl on Sunday, and if Taylor Swift can get there from her concert in Tokyo, don't expect the cameras to ignore her. She has created $122 million in brand value for the NFL this year. https://t.co/Sg0O7pJgen
Tokyo is in the middle of Taylor-mania. All four of her Tokyo Dome shows have sold out, with around 55,000 fans attending each concert, and fans say the Eras Tour is worth the price of admission. #TSTheErasTour #TokyoTSTheErasTour https://t.co/GMMmRzQxqE
Taylor Swift mania has followed the pop superstar to Japan as she performs four nights of sold-out shows in Tokyo before potentially jetting back to Las Vegas to watch boyfriend Travis Kelce play at the Super Bowl. https://t.co/Ke8iUmy9XT
The "Swiftonomics" effect on Japan from Taylor Swift's four days of shows in Tokyo that kicked off Wednesday is estimated to reach around ¥34.1 billion. https://t.co/TyjL7o0U4Y