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15-Meter Generali Sign Weighing 170 Tonnes Partially Collapses on Milan’s Torre Hadid, Area Secured and Investigation Opened

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Updated Jul 6, 2025, 05:07 PM

On June 30, 2025, a large sign bearing the name "Generali" partially collapsed from the top of the Torre Hadid skyscraper in Milan's CityLife district. The sign, approximately 15 meters high and weighing around 170 tonnes, detached and leaned dangerously inward toward the building. Authorities, including firefighters, quickly intervened to secure the area, evacuating the plaza beneath and closing the nearby "Tre Torri" metro station on line M5. The building, which houses over 2,000 employees of the insurer Generali, was closed off, and staff were instructed to work remotely.

No injuries or damage to surrounding structures were reported. The incident occurred early in the morning around 6:30 a.m. The company stated that the sign and area have been put into total safety. Preliminary assessments suggest that the collapse may have been caused by the recent record heat affecting the steel support tubes, though investigations are ongoing, with a possible inquiry for negligent collapse underway. The incident has led to continued closures of shops and metro services beneath the Torre Hadid as safety measures remain in place.

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#Generali #Torre Hadid #Milan #CityLife #Tre Torri

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