In a strategic move to bolster its position in the artificial intelligence market, Salesforce paid over $20 million to license the image of Albert Einstein in a 2016 deal. The proceeds from this agreement, which was struck nearly a decade ago, went to Jerusalem's Hebrew University, which holds the rights to Einstein's publicity. This licensing agreement, aimed at leveraging Einstein's iconic image, underscores the tech giant's commitment to advancing its AI capabilities. The deal has sparked discussions around the value of Einstein's image, nearly 70 years after his death, highlighting his enduring legacy and the significant financial transactions, nearly eight figures, still being made in his name.
Albert Einsten has found another life as a mascot of Salesforce's artificial intelligence features. And it wasn’t cheap — the company paid more than $20 million to license his image in a deal struck nearly a decade ago https://t.co/5tXRIiEHds
Fun fact – my first startup was https://t.co/IqpiFWhHJ6 My co-founders dad bought the domain in the early 90s because his name was Einstein It was a dangerous name to use because the Hebrew University of Jerusalem owns Albert Einstein's publicity rights and they are litigious https://t.co/dfQwrUm6Ru
Source: Salesforce paid $20M+ to license Einstein's image in a 2016 deal, hoping to gain an edge in the AI market; proceeds go to Jerusalem's Hebrew University (@brodyford_ / Bloomberg) https://t.co/ZbfOSlLZ78 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/4joN9WsoTW
Scoop: Albert Einstein’s been dead for nearly a century. He still scored a $20M compensation package at Salesforce. https://t.co/7jEaNBygsm
Albert Einstein has been dead almost 70 years. He still made nearly eight figures by becoming the mascot of Salesforce AI. https://t.co/nDGE5oUK1y