Zomato recently faced backlash over its decision to introduce a 'Pure Veg' delivery mode, which would have seen its delivery partners donning green uniforms to signify the service. The move, aimed at catering to vegetarian customers, sparked considerable debate on social media, leading to a U-turn by Zomato. Deepinder Goyal, Zomato's CEO, decided to scrap the initiative amid the controversy, as discussed by Harish Bijoor, a Brand Guru. The incident has raised questions about the impact of social media reactions on brand decisions. In a related development, a parody advertisement targeting Zomato's 'Pure Veg' fleet went viral, prompting Swiggy to clarify that they had no involvement in its creation. The parody was acknowledged by the original poster as a joke, further highlighting the role of social media in shaping public perception of brands.
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#Ad isn’t created by us or any affiliate: @Swiggy on #viral post taking dig on @zomato pure veg fleet The X user, who had originally posted the image on his account, later said the image was "very clearly" a parody. https://t.co/XmeUMvUxk7
Social media is eating up a new budget-friendly fast food order from McDonald's that's gone viral on TikTok. https://t.co/Rr4wFXvO7z
Even tho @zomato revoked their uniform decision, the damage has been done. Just saw a Zomato driver on road and couldn't resist but to relate it with Non Veg🥹
India Tonight | Zomato's 'Pure Veg' mode: Green uniform idea thrown into dustbin What prompted Deepinder Goyal's U-turn? Harish Bijoor, Brand Guru, discusses the social media brouhaha and its impact on the brand @VikramOza @harishbijoor https://t.co/e98KWgirMd