Zomato, the prominent food delivery platform, recently introduced a 'Pure Veg Mode' service, targeting the significant vegetarian population in the country. This initiative was followed by the launch of a 'Pure Veg Fleet,' which initially featured riders in green uniforms to signify their exclusive service to vegetarian orders. However, the move sparked a considerable backlash on social media, with critics labeling it as 'casteist' and 'regressive.' In response to the controversy, Zomato CEO Deepinder Goyal, who also stepped out to deliver orders, announced a rollback on the green uniform policy, stating that all riders, regardless of the fleet, would now wear red uniforms. This decision aims to eliminate on-ground segregation while continuing to cater to vegetarian customers, with Goyal adding, 'Will roll it back if...'
Zomato has rolled back the green uniform for its delivery fleet for its recently launched 'Pure Veg Mode' service after it faced criticism from customers and netizens. Read more at 👇 https://t.co/xKsfXxsExL
Hype to hiccup: Here's what the industry said about Zomato's veg-only delivery fleet https://t.co/XaDhs9zbqm via @moneycontrolcom
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Zomato Pure Veg Fleet: Deepinder Goyal shares BIG UPDATE on riders' uniform - details @deepigoyal https://t.co/8ayd2WibLa
'All Riders To Wear Red T-Shirts': #Zomato Drops Green Dress Code, Veg Fleet To Continue https://t.co/ziuPXMxWfu https://t.co/Fir2j1SDwv
‘All riders will wear red’: @zomato rolls back green uniform for pure-veg fleet amid social media backlash “All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red,” @deepigoyal said on X. https://t.co/uA0rVTXACE
‘All riders will wear red’: Zomato rolls back green uniform for pure-veg fleet amid social media backlash “All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red,” Goyal said on X. https://t.co/uA0rVTXACE
Zomato has dropped the green dress code for its riders, saying all of them 'will wear red' amid a row over the 'pure veg' fleet #ZomatoPureVeg https://t.co/X3NTY2ljrE
#MCTrends | Zomato's Deepinder Goyal announces a change in the 'pure veg' fleet policy: "All riders, including vegetarians, will now wear the color red." Know all about their new move here⏬🍽️🚴♂️ https://t.co/VUlXyVyUke #Zomato #Vegetarian #FoodDelivery @deepigoyal @zomato
Zomato Pure Veg Mode: 'Will roll it back if...', Know what Deepinder Goyal said amid row https://t.co/8OFjRb1uMv
"All our riders - both regular fleet, and fleet for vegetarians, will wear the colour red" says Deepinder Goyal, CEO of Zomato @zomato @deepigoyal https://t.co/quzz30ds5A
🔴#JustIn | "All riders will wear red": #Zomato drops green dress code amid row over 'pure veg mode' service. "While we are going to continue to have a fleet for #vegetarians, we have decided to remove the on-ground segregation of this fleet..All our riders — both our regular… https://t.co/hzA45YM87E
🔴#JustIn | "All riders will wear red": Zomato drops green dress code amid row over 'pure veg mode' service. "While we are going to continue to have a fleet for #vegetarians, we have decided to remove the on-ground segregation of this fleet..All our riders — both our regular… https://t.co/cDcZytKfXX
Update on our pure veg fleet — While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…
Amid Social Media Backlash Over ‘Pure Veg Fleet’, Zomato CEO Says Will Roll It Back If...https://t.co/EsQTDdzRdp
'Casteist, regressive': #Zomato trolled for launching 'Pure Veg Mode, Pure Veg Fleet' https://t.co/v9DXhDBNhV
Zomato Launches "Pure Veg Mode", CEO Deepinder Goyal Steps Out To Deliver Orders https://t.co/V4WaHhLa6v https://t.co/OVpZRIFyJS
Zomato, the food delivery platform, has introduced a new service called "Pure Veg Mode" to cater to the dietary preferences of the country's significant vegetarian population Read more at: https://t.co/z2NiGN1eJN https://t.co/lBnUdp5rAo
Zomato: Pure veg mode? BIG announcement - Details https://t.co/hVfBggnuyk