Prasar Bharati, the government-owned broadcaster, recently changed the logo of its Hindi news channel DD News from red to orange, sparking significant controversy just 48 hours after unveiling. The change, which occurred just before the Lok Sabha Elections 2024, has drawn criticism from opposition parties and media experts. West Bengal Chief Minister Mamata Banerjee and former Prasar Bharati CEO have both expressed concerns, suggesting the new 'saffron' color represents a politicization of the broadcaster, compromising its neutrality. The BJP, however, has defended the change, describing it as a 'homecoming'.
The #Modi government is planning a host of changes at the Ministry of Information and Broadcasting (MIB) and #PrasarBharati if it wins a third term in the ongoing #LokSabhaElections, sources told News18 ✍️ @AmanKayamHai_ | #DDLogo #Doordarshanlogo https://t.co/UyVVh5YtSi https://t.co/gfI3nbkyJZ
Former #PrasarBharati CEO criticises #Doordarshan's new '#saffron' #logo, raises questions of #neutrality https://t.co/8lKyWPeUvD
Mamata Banerjee shocked at ‘saffronisation’ of Doordarshan; BJP calls it ‘homecoming’ @_pallavighosh explains more about it #Doordarshanlogo #Doordarshan #LokSabhaElections2024 | @SakshiLitoriya_ https://t.co/XOyidlbqFJ
#Doordarshan turns 'saffron'? West Bengal CM #MamataBanerjee blasts BJP as Prasar Bharti changes logo, sparks row https://t.co/Iqw07oQBUC
The new logo of #DDNews, the news channel of the state-run #Doordarshan, has sparked a #debate mere 48 hours after unveiling of the new #logo https://t.co/lwLigVrVgM https://t.co/U8Hi0rkcKs
DD News under Opposition fire over new saffron logo https://t.co/Ii2OicSdZ1
#PrasarBharati, the government-owned broadcaster, has changed the logo for its Hindi news channel, #DDNews, from red to orange, drawing criticism from the opposition and media experts More details here https://t.co/D3V9Bk5NQc https://t.co/JBwKPwKtIh