Dbrand, a major iPhone and laptop case manufacturer based in Canada, has been caught up in a social media race row after its response to an Indian techie's complaint about a MacBook accessory was deemed racist. The company faced backlash for making fun of the customer's Indian last name, sparking outrage online and drawing criticism from users and woke tech YouTubers alike. In an attempt to address the racism controversy, Dbrand issued an apology and offered the customer $10,000 (approximately Rs 8 lakh) in compensation but defended its practice of 'poking fun' at customers, stating it does not plan to change its snarky online comments. This incident has led to a wider discussion about the acceptability of companies' behavior on social media.
Indian brand takes a dig at Canadian firm #Dbrand for racist remark on techie: ‘We don’t…’ https://t.co/g7RvIOazH3
Indian brand takes a dig at Canadian firm #Dbrand for #racist remark on techie: ‘We don’t…’ https://t.co/g7RvIOb7wB https://t.co/uhOg0Zc6uj
I’ll let dbrand call me a racial slur for $10k. I’ll throw in a free retweet if they do. https://t.co/rtCVXHkefB
Dbrand: 5 points on #Canada company under fire for racist remark on Indian techie https://t.co/jjfZvteySg
Dbrand’s brash social media schtick just cost the company $10,000 https://t.co/q9ElOmvBw1
Dbrand's Social Media Goes Off the Deep End, Offers $10K as an Apology https://t.co/puyg6OJcAg https://t.co/TKNtffAhkI
dear all companies on this app please make fun of my name and then give me $10,000 thank you https://t.co/yEzkzRslam
Dbrand, a Canadian company known for its electronic device accessories, sparked outrage online after their response to an Indian customer's complaint. https://t.co/2A6yq5poL6
#Dbrand, a #Canadian mobile and laptop skin brand, is facing backlash for its customer response to an Indian techie who complained about one of its products. https://t.co/jjfZvte12I
Canadian Company Says Sorry For Racist Comment Towards Indian Techie, But Defends 'Poking Fun at Customers' https://t.co/1Rdgsp3c2I
Canadian company’s Rs 8 lakh apology to Indian techie for racist comment has a twist #Trending https://t.co/k31jLpOVDr
#Canadian brand offers #Indian techie $10,000 in apology after mocking his surname https://t.co/h0NPopyU7A https://t.co/9tjIMWPHcy
Dbrand apologized for a comment it made but doesn't plan on changing its ways https://t.co/AkIpooovPr
Dbrand's online snarky comments turned into racism after it made fun of a customer with an Indian last name https://t.co/gq24JhaClc
Would be curious to see how all the woke tech YouTubers who accept dbrand partnerships will respond to the racism controversy.
Indian techie faces #Canada firm's racist tirade over MacBook accessory complaint: 'Your last name is...' https://t.co/HHyS13iV54 https://t.co/U6XdUPeJaT
Major iPhone case manufacturer dbrand caught up in social media race row over customer complaint response https://t.co/wAn41ikKAJ