The Los Angeles Kings have unveiled a new logo as part of a brand evolution that took two years to develop. The logo combines elements from the 90s era with the 1967 crown in new colors. The team will also release new jerseys next week.
The LA Kings just unveiled a new primary logo as part of a brand evolution "two years in the making." The team will release new jerseys next week. https://t.co/QJJl1RxJl1
Not gonna lie, this is the best logo theyโve had in years. Plus taking the 90s era with the 1967 crown in these colors was a nice touch. A+ from the Kings here https://t.co/f0GUJfDdJu
On this date in 1998, the Kings unveiled their new uniforms and logo. The uniforms brought purple back to the Kings for the first time in 10 years while the new crest logo featured a crown, a lion wearing sunglasses and the sun all framed by crossed hockey sticks. #TBT https://t.co/n9qjTNz4WQ
"The players spoke and the fans spoke" The reasoning was simple. The path to getting there was extensive. An exclusive look behind the curtain at how the Kings ultimately wound up with this beautiful mark โฌ๏ธ https://t.co/hQLdg3lmJ9
The @LAKings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. https://t.co/037SNGTYQT
The Los Angeles Kings new logo is here. ๐ ๐ธ: @LAKings https://t.co/BEzLoNZ7uT
The LA Kings unveil their new logo. ๐๐ (๐ธ: @LAKings) https://t.co/soJJuLZ3e3
Behind The Brand - An inside look at the extensive, multi-year process that led to this morning's @LAKings brand evolution! https://t.co/OsL5MV0BwT
Kings unveil their new logo. https://t.co/PBPDn8uRGO
Whatโs going on here!? ๐ @LAKings https://t.co/Gc7X2VIQm7
New logo? https://t.co/xib3sw020I
What is going on ๐ฌ https://t.co/Lh05SeBfBQ