General Mills, known for its popular cereals like Cocoa Puffs and Lucky Charms, has initiated a campaign aligning with the anti-diet movement, which originally aimed to challenge weight stigma and the obsession with thinness. This movement has been co-opted by food companies to promote their products amidst rising obesity levels. The campaign includes touring the country to discuss anti-diet research, engaging dietitians to advocate for their cereals online, and utilizing hashtags like #DerailTheShame to combat food shaming. This strategy has sparked debate over the role of big food companies in the anti-diet trend and their influence on public health discussions.
This week's clickbait from the @WashingtonPost tells us that #AntiDiet messaging they've pushed from the #HAES movement is actually a #BigFood conspiracy supported by dietitians. This reporting is so absurd as to sound like satire. HT: @langernutrition https://t.co/bhOq1gFDZ2
Big Food and Big Pharma are both poisoning us and keeping us sick "As obesity rises, Big Food and dietitians push ‘anti-diet’ advice…" https://t.co/teqSQkcnz7
The GLP-1 revolution is transforming how patients and caregivers think about and treat obesity. WeightWatchers’ Dr. Spencer Nadolsky explains. Read more in What the Future: Wellness. https://t.co/09JJ4EeQ3E https://t.co/sIdLZl4h9w
Have you heard of the anti-diet movement? It's admirable and it's focused on helping people develop long term healthy habits. But now some say it's being used by food makers and paid influencers to promote junk food. What you need to know: https://t.co/q3DXk9h1iZ
Food companies are paying tiktok nutritionists to say we can be healthy at any size, and dieting is bad. @anahadoconnor in The Washington Post led this groundbreaking story. I discussed this with @JesseBWatters https://t.co/aVD0Xi18jq
Interesting ... #Pinksheet #Pharma: Obesity Drugs Cost Concerns Not Yet Impacting HHS Risk Adjustment Models https://t.co/NhEJDkGutf
Thursday morning reading ... #pinksheet #pharma: Drug Cost-Sharing Limits Could Be Strengthened In Self-Insured, Large Group Plans In Upcoming Rule https://t.co/eFvIVvJrSR
As more people lean into the weight-loss drug frenzy, there is also a conflicting social media trend: the ‘anti-diet’ movement. @vickynguyentv reports on the details. https://t.co/X0V8kNVxY1
Obesity Drugs Cost Concerns Not Yet Impacting HHS Risk Adjustment Models https://t.co/f1N0z8Az5P #PinkSheet
Emergence of a mass market for new #ObesityMedicines has revealed an extreme case of market failure. Even in the convoluted American healthcare market, such #anticompetitive #pricing should be fixable. HT: @klipskaMD @a_kaltenboeck @nyahphengsitthy https://t.co/81oIFcALL5
Anticompetitive Pricing for #Diabetes and #Obesity Drugs - @ConscienHealth https://t.co/mMZjmlY51B
Opinion: The latest weight loss drugs could remake American health. But the U.S. is stuck on a political conversation about price controls. https://t.co/o2VgdxDCA6
REVEALED: How junk food giant used the 'anti-diet' movement to sell sugar-laden cereals...and paid dietitians to promote unhealthy foods https://t.co/kLUhCRd0bR https://t.co/rZQdDOokA9
New @Truveta Research, in partnership with @ZekeEmanuel, shows less than 1% of eligible older Americans have a current Rx for an anti-obesity medication. Will be interesting to see how this evolves with Medicare now covering Wegovy for heart problems. https://t.co/5iGJgMbzY5
General Mills and other junk-food giants are cashing in on the anti-diet trend that aims to normalize obesity https://t.co/eodtBqubvF https://t.co/eodtBqubvF
"General Mills has toured the country touting anti-diet research it claims proves the harms of “food shaming.” It has showered giveaways on registered dietitians who promote its cereals online with the hashtag #DerailTheShame..." https://t.co/TSaRThyVPi
The “anti-diet” movement began as an effort to combat weight stigma and an unhealthy obsession with thinness. But now global food marketers are seeking to cash in on the trend. General Mills has launched a multi-pronged campaign that capitalizes on the teachings of the anti-diet… https://t.co/U7pFtLjLnw
As obesity rises, Big Food and dietitians push ‘anti-diet’ advice https://t.co/BykGwo8rCx
Wild example of corporate America co-opting activist'y language (and activists themselves) - Cheerios paying body positivity dietitians to talk about ending cereal shaming and helping Cocoa Puffs fans feel seen, etc https://t.co/k1kzpPQ9FS https://t.co/oQoIwzzPWk
As obesity rises, Big Food and dietitians push ‘anti-diet’ advice to consumers. Our latest investigation for the @washingtonpost with @caitlinsgilbert @sashachavkin and @anjalitsui https://t.co/6FTqOESnk5
General Mills, maker of Cocoa Puffs and Lucky Charms cereals, has launched a multi-pronged campaign that capitalizes on the teachings of the “anti-diet” movement. https://t.co/Lir5qjOXRP