NBC is rebranding its primetime Olympic coverage as 'Primetime in Paris' for the upcoming Paris Games this summer. The network aims to attract more viewers by eliminating 'plausibly live' broadcasts and introducing new elements to its programming. This includes a focus on popular and diverse personalities, such as Snoop Dogg and Cardi B, to bring Olympic stories to life. Additionally, NBC will feature a new 'Event of the Night' segment from 8-11pm, highlighting key events with fewer breaks and big-name sponsors.
NBC's 8-11pm Paris Olympics programming will feature a new "Event of the Night" segment, highlighting key events with fewer breaks and big-name sponsors 📺 Read more ⬇️ https://t.co/s8HktfXNR6
Inside NBC's Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi B https://t.co/VOtXQOFOuj
The network is betting on attracting more viewers by bringing Olympic stories to life with popular and diverse personalities. https://t.co/PualBSp8AY
NBC says its prime-time Olympics coverage in Paris is going to look very different from the shows that you've seen in the past. https://t.co/DbdQCLb9dQ
A fresh start for NBC Olympics: No more 'plausibly live' for Paris Games this summer https://t.co/zb2soLSwdb
NBC rebranding primetime Olympic coverage as ‘Primetime in Paris’ https://t.co/6Zndxj4N5c