College-sports officials and consultancy Deloitte formally introduced “NIL GO,” a national clearinghouse aimed at monitoring athlete endorsement activity following the NCAA’s House antitrust settlement. Presented at the National Association of Collegiate Directors of Athletics meeting in Orlando, the platform will require athletes to submit name-image-likeness contracts worth more than $600, giving administrators a uniform compliance tool across divisions. The system includes a tiered penalty structure for schools and athletes, a proprietary algorithm that flags payments outside sport-specific compensation ranges, and—most notably—the authority to seek records through subpoena during arbitration. Backers described the safeguards as long overdue, with one administrator declaring, “It’s a new day” for governance in college athletics. Skeptics question whether the clearinghouse can slow surging NIL spending. A power-conference official warned that “anyone who thinks this will reduce spending is nuts,” noting Texas Tech’s reported $55 million allocation for 2025 athlete deals. Texas is projected to spend about $40 million on its football roster, while Texas Tech has committed more than $1 million to extend softball star NiJa Canady and lured several All-American transfers, including UCLA’s top pitcher. Even supporters concede that oversight mechanisms may struggle to keep pace with the market’s escalating financial commitments.