Las Vegas Sphere News

Insiders from the Kamala Harris campaign and the Democratic Party have provided insights into the reasons behind the Democrats' loss in the 2024 presidential election to Donald Trump. The Harris-Walz campaign struggled with inconsistent messaging, which a Trump official noted changed 'almost day to day, but definitely week to week,' hindering the campaign's ability to build a coherent brand or narrative. The campaign's reliance on data-driven decision-making led to an overabundance of ads that lacked a unified storyline, according to consultants. Harris' campaign also faced criticism for being out of touch with voters, particularly in failing to engage with politically disengaged demographics effectively. Trump's campaign, in contrast, successfully targeted low-propensity and inactive voters with a focused economic message and by leveraging media platforms popular among younger and disengaged audiences. The Harris campaign's efforts to reach voters culturally, such as through ads on the Las Vegas Sphere and an appearance on Saturday Night Live, were seen as missteps that did not resonate with the electorate. The Democrats' loss of support in their traditional strongholds, coupled with strategic errors and an inability to counter Trump's effective campaign tactics, contributed to their defeat.