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Monster Energy Renews UFC Partnership for Five Years, Largest Sponsorship Deal Over $100 Million
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9 hours ago
Monster Energy has renewed its global partnership with the UFC, marking the largest sponsorship deal in the history of both companies. The five-year agreement, which includes an option for a sixth year, allows Monster to continue as the exclusive official energy drink of the UFC. Dana White, the UFC president, expressed gratitude for Monster Energy's support, highlighting the strong business relationship between the two entities. The deal is significant in the context of previous sponsorships, as it surpasses Bud Light's reported $100 million deal with the UFC initiated in 2024.
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