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Brazilian broadcaster Globo has announced that it will prioritize the 97th Academy Awards ceremony over the traditional Carnival festivities this year. The Oscar ceremony is scheduled for March 2, 2025, at 9 PM (Brasília time). This decision comes amid reports of declining viewership for the network, which has recorded its lowest audience figures in history for two consecutive months. In January 2025, Globo's audience ratings fell to unprecedented lows, with traditional programs such as Big Brother Brasil (BBB) also facing significant declines. The average audience rating for BBB 25 is currently at 16.3 points in Greater São Paulo, marking a drop of 3.2 points from the previous record low of BBB 23. Globo's shift in programming reflects its ongoing struggle with content and audience engagement.