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According to a recent Piper Sandler survey of over 9,000 US teens, YouTube has surpassed Netflix as the leading video source, with 29.1% of daily video consumption time compared to Netflix's 28.7%. The survey also revealed that approximately 7% of teens' video consumption time is spent on Hulu. YouTube's ability to cater to a wide range of focused niches has contributed to its unrivaled success, with new and unexpected creativity constantly emerging on the platform. This shift in preference among teens highlights the changing landscape of video consumption and the increasing influence of YouTube in the market.
Netflix is still one of the best video streaming services, despite its high cost. https://t.co/Zhn4hSljwS
Teens' Friendship Ended With Netflix, Now YouTube Is Their Best Friend https://t.co/obFKZ38e6J https://t.co/cOd2qruNWw
YouTube passes Netflix as top video source for teens https://t.co/KtNFTvyXeE
YouTube's ability to serve ever more focused high-value niches is unrivaled. It's Darwinian ecosystem keeps surfacing new and unexpected creativity. $GOOGL YouTube passes Netflix as top video source for teens https://t.co/zWSYWFCPc8
Teenagers in the United States say they watch more video on YouTube than Netflix, according to a new survey from investment bank Piper Sandler. https://t.co/RcUcTm7ezf
Piper Sandler survey of 9,000+ US teens: 29.1% of their daily video consumption time is on YouTube, beating Netflix for the first time at 28.7%, and ~7% on Hulu (@kifleswing / CNBC) https://t.co/Iq2n95tSAc š« Subscribe: https://t.co/OyWeKSRpIM https://t.co/guPGLFa6zF
YouTube passes Netflix as top video source for teens https://t.co/HRegy8xoDs
YouTube passes Netflix as top video source for teens https://t.co/xeKPvSdIPl
Piper Sandler unveils its 46th Teens Survey. š« 9K US teens surveyed š° Spending drops 1% Y/Y Insights: š¤³ TikTok dominates š± 87% own an iPhone š NIKE stays #1 in clothing šæ Netlfix & YouTube far ahead š Chick-fil-A tops restaurants š e.l.f. Beauty leads cosmetic brands https://t.co/tgrzTG53R0