Wendy's, the fast-food giant, is planning to adopt a 'surge-pricing' model by 2025, similar to those used by ride-sharing companies like Uber and Lyft. This dynamic pricing strategy will see the cost of menu items fluctuate throughout the day based on demand. The company hinted at this change during a recent earnings call and announced a $20 million investment in new digital menu boards to facilitate real-time price changes. Wendy's, known for pioneering the drive-through, aims to test this flexible pricing system to improve company profits. The second-largest U.S. fast-food chain with 6,000 locations, Wendy's strategy involves prices changing during the busiest times of the day, potentially making items like the Baconator more expensive during peak hours.
Going to Wendy's might soon become a scheduled event after the company announced a plan to fluctuate pricing throughout the day based on demand. https://t.co/G9lYrlmov7
NEW: Wendy's, the second-largest U.S. fast-food chain, announces plans to pilot a "dynamic pricing" model, where prices will vary based on demand throughout the day The change is set to be implemented in 2025 as part of a $20 million investment in new digital menu boards… https://t.co/n7PWXBtWj2
Fast-Food Chain To Test Surge Pricing Based On Customer Supply And Demand: 'Seems Like A Good Idea,' Says Elon Musk Surge pricing has become common in several industries including ridesharing and food delivery. A fast food company is ready to test surge pricing at its… https://t.co/EqeeWNmjoa
Wendy's plans to begin testing surge pricing as early as 2025, the fast-food chain's chief executive said during a February earnings call. In other words, the prices of menu items will rise and fall on digital menu boards based on demand. https://t.co/jEiVLKR9I1
"and you know that they call this in Paris... Serge pricing" https://t.co/XU3GZnCQZl https://t.co/CxpyCaRZ3F
Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. https://t.co/fVJ1ImvHk7
Wendy’s looking to test surge pricing at restaurants as early as next year https://t.co/HyYV7BVEUX
Is Wendy's surge pricing going to become the new normal? https://t.co/pZUabiS4Wn
Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. https://t.co/6akhaXkDRi
Wendy’s CEO Kirk Tanner said the company will soon spend $20 million to swap in digital menu boards, which will let it start testing live price changes at stores next year. And Wendy’s is looking to make more technological advancements. https://t.co/0AB4dMAt6E
Oh Goody: Wendy's Is Getting Surge Pricing Next Year https://t.co/W9mKJFaXBE https://t.co/jsAYyTLJAR
Wendy’s is looking to test menu price fluctuation based on demand throughout the day, implementing a strategy that is already used by ride-sharing companies and ticket sellers. https://t.co/t43llDaKTX #wendys #pricefluctuation #fastfood #news3now. #localnews8
Ride shares, plane tickets, and now spicy chicken sandwiches? Here's why Wendy’s is bringing AI-powered surge pricing to fast food. https://t.co/fMwNVL0BWx
Fast-food chains like McDonald's have been under scrutiny lately for fluctuating prices at different locations, in which franchisees set prices however they wish. Now, Wendy's is taking price fluctuation to a new level and rolling out "surge pricing." https://t.co/Xfw0jM18nf
Would you pay more for a burger at lunchtime? Wendy’s says it will test having prices fluctuate throughout the day based on demand. https://t.co/A9IIHeZXm9
How do you feel about this? 🤔 Those late-night fast food cravings might cost you: Wendy’s revealed it will begin testing an Uber-like surge pricing plan on its menus as early as next year. https://t.co/MTFEngHfXd
Is SURGE PRICING the new pricing model? https://t.co/nwZZ7YYHvn
Wendy's Is Going to Introduce Dynamic Pricing https://t.co/OWgtLcbOPg
Surge pricing is coming to Wendy's in 2025 as the chain plans to test "AI-enabled menu changes." https://t.co/ZEQ9KUkJdZ
Re: Wendy's surge pricing, here's an article I wrote when people outraged at Uber. In general, the problem now is that Wendy's is doing this amidst CPI inflation, so it's not like a combo meal on off-hours will be cheaper in 2025 than in 2022. https://t.co/pP5X7W50Pd
Buying a burger when there's a long line may soon cost more than at slower times, as surge pricing hits fast food. https://t.co/71WqQpGqhZ
I’m sorry sir, this is a Wendy’s and the prices are surging so you’re going to have to leave. https://t.co/b31FQps9XU
It's our responsibility to make sure surge pricing at restaurants never becomes a "thing." My boycott of @Wendys begins today. #BoycottWendys https://t.co/Ub2DtMpbAd
Wendy’s to initiate Uber-style pricing depending on demand https://t.co/VyXcZddMmM https://t.co/VyXcZddMmM
Wendy’s to initiate Uber-style ‘dynamic pricing’ based on demand https://t.co/QWbx3aWMZH https://t.co/u9BQPdQ3ZL
I mean, it’s not all bad… …maybe Wendy’s will finally teach #retail to ALWAYS buy with a limit order! https://t.co/SaP3z9HZOU
Wendy’s to roll out surge pricing in 2025 https://t.co/g6MgtdCHVK
‘Surge' pricing at Wendy's? Why your meal may cost more the next time you order it https://t.co/cOXkpo2ZDm
Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand. https://t.co/zNdS0LPg4R
Wendy's announces new shrinkflation menu in the face of surge pricing plan blowback. https://t.co/krLXpv5jls
Any and all jokes on Wendy’s new pricing I’ll take. Laugh out loud funny. Thx. https://t.co/8SsNB6kLoR
Restaurant innovation in 2024: Wendys - "We have an idea to use surge pricing at our restaurants. We will call it Happy Hour."
Wendy’s has announced that they’re going to incorporate new menus with AI technology that will change prices in real time based on demand. You could be paying more for a bigger at dinner than you did at lunch. Imagine getting a baconator and the price lowers right after you…
Wendy’s to use "surge" pricing of menu items based on demand https://t.co/YPfNND9iXk https://t.co/YPfNND9iXk
Said it already, but @Wendys is dead to me forever. Don’t even care if they instantly backtrack and don’t ever do it. https://t.co/6pnLG4h94R
Alright. No more wendy’s…. https://t.co/ua6t971jqD
I wonder if one can go to @Wendys at 10am, buy a bunch of hamburger call options with a 1:30PM expiration, then execute the hamburger options at noon when pricing spikes, and keep the profit.
Wendy’s looking to test surge pricing at restaurants as early as next year https://t.co/vMxggKx8Vo
If you haven't heard by now, @Wendys plans to implement "dynamic pricing" by 2025 — Is fast food worth putting up with surge pricing?
Thought Concert Tickets Were Bad? This Fast Food Chain Is About to Roll Out Menu Surge-Pricing Wendy's, why 😩 Read more: https://t.co/usFkJsIqgO
Wendy's has a new plan https://t.co/Me0EpwejXb
Wendy’s could soon cost more depending on time of day https://t.co/OJxjN4cVVh
THOUGHTS? Going to Wendy's might soon become a scheduled event after the company announced a plan to fluctuate pricing throughout the day based on demand. https://t.co/E4i1JA98uV
Wendy’s will soon begin testing Uber-like surge pricing as early as 2025 https://t.co/s446Os12VB https://t.co/CulLHIl61s
Wendy's to Roll Out 'High-Tech Menu' With Prices That Change in Real Time A burger and fries will cost you more during the lunch or dinner rush than at other times. https://t.co/TbwhCpDMIA
Where's the beef? NOT at Wendy's. My family will boycott starting NOW. (Disrupt my a**...) "Strategy involves so-called dynamic pricing, aka surge pricing, which has cost of a product/service fluctuating based on factors like rush hour & if it's raining" https://t.co/ouLeLU12cg
Wendy's will test out a new form of "dynamic pricing" at its restaurants in 2025, changing how much various items cost based on time of day and demand. https://t.co/KhSktDgqSo
Wendy's is looking to test surge pricing at restaurants https://t.co/zbZcWqTDmW
Our very own @jonathanmaze joined the @TODAYShow this morning to talk about @Wendys surge pricing test. Missed it? Don’t worry, you can watch it here: https://t.co/aWI0BMyFiN
Wendy's is adopting the Vegas casino gift shop pricing model https://t.co/bwXxLBse4U
Wendy’s next move: Wendy’s+ memberships https://t.co/yByF1ladOT
Wendy’s Announces 'Dynamic Pricing' with Increased Menu Costs During Busy Hours https://t.co/lwCl0PGr2Q
Implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers, ordering a burger at Wendy's may cost you more at certain times of the day as the restaurant tests surge pricing. https://t.co/sBAsqieLdU
Patrons of Wendy's may soon pay varying prices for their burgers, as the fast-food chain intends to bring Uber-like surge pricing to its menu. https://t.co/2nzuPxlYAi
Going to Wendy's might soon become a scheduled event after the company announced a plan to fluctuate pricing throughout the day based on demand. https://t.co/APW90at46k
"Wendy's to roll out surge pricing, similar to Uber, as soon as next year." (via @USATODAYmoney) https://t.co/N4ycqoG56H
🚨Report: Burger chain Wendy’s is looking to test surge pricing as early as next year. https://t.co/umLNgLoprt
Wendy's is considering rolling out "dynamic pricing" by 2025, with menu prices fluctuating throughout the day based on demand. https://t.co/gyQJiGRSD8
Wendy's To Test 'Surge Pricing' Using 'High-Tech Menu Boards' That Change In Real Time https://t.co/O1WSbiTZQZ
Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year https://t.co/ejrSQNUE9M
Wendy’s is starting “surge pricing,” which is the less embarrassing way of saying “Early Bird Special.” https://t.co/buxksEXqJV
This is one of the dumbest corporate decisions I’ve seen in a long time: Wendy’s is going to test surge pricing (more expensive food during peak times) https://t.co/lbriK3nzdm
Today we learned that Wendy’s wants to implement surge pricing. That’s enough internet for today. https://t.co/eFlwHoGLbp
Do you still want fries with that? 🍟 Wendy’s announced earlier this month that it will begin rolling out a new dynamic pricing model — the same structure that informs airline prices, hotel fares, and ride share rates. https://t.co/d0cnehgRtq
JUST IN - Burger chain Wendy's looking to test surge pricing at restaurants as early as next year
I bet Wendy's surge pricing will get a Frosty reception from consumers.
A few extra bucks for a Baconator? Fast food chain Wendy's says it plans to test dynamic pricing, also known as surge pricing, at its restaurants as early as next year. https://t.co/WCW81F5LES
I think it's fine if they do this, and people can simply not go to Wendy's if they hate the idea https://t.co/dGQz0BMXEa
The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. https://t.co/y2EMSofv3u
Can you imagine a world where you pay surge prices on food? @Wendys might roast people on Twitter but they are about to surge their way outta business 😂 https://t.co/LvzDXjBQp9
Wendy’s to initiate Uber-style pricing depending on demand. https://t.co/NuL69kYumz
Prices for Wendy’s items could cost more depending on time, location and demand. https://t.co/n0g7LuLHyq
Your Wendy's Baconator might soon cost more during rush hours https://t.co/xEPgfd4eIm https://t.co/F3kKyxXsJH
You gotta be kidding me! "Surge pricing" in another word for "price gouging": #PriceGouging https://t.co/oqzSkUW3sq
Popular fast-food restaurant Wendy's announced it will introduce Uber-style price surging to its menu based on daily demand. https://t.co/xaa4A5ISET
surge pricing will become more compelling for restaurants as the kitchen roboticizes and capital amortization increasingly dominates the cost structure. status quo ante: you adjust staffing levels to match demand; marginal cost of production is adjustable to lower throughput… https://t.co/gIAD1hIeml
Wendy’s may adopt a “surge-pricing” model similar to that of ride-sharing companies, the company hinted during an earnings call last week. https://t.co/t1GeePv8hk https://t.co/65jkqullIp
It will be great marketing if Wendy’s announces “Surge burger prices? We’d never do that to you. But we ARE teaming up with Coke to surge your thirst — Surge relaunches next month, get it at Wendy’s first!” https://t.co/AtFeAMRi7O
Wendy's is planning on rolling out a brain-dead pricing structure that will enrage some customers. DETAILS: https://t.co/8bJv3X5NM5 https://t.co/j7FWFphr3d
Burger chain Wendy's looking to test surge pricing at restaurants as early as next year https://t.co/Joddo1Xq8m
If you like your burgers having a guaranteed price, you’re not going to be happy with what Wendy’s will begin rolling out next year: Uber-like surge pricing for its menu items. https://t.co/CBICd5lL1F
Wendy’s betrays spicy nugget lovers everywhere and will introduce surge pricing https://t.co/6ZNK8wWgaZ
Wendy’s says it is rolling out new plans to improve company profits, including dynamic pricing, or surge pricing, according to Nation’s Restaurant News. https://t.co/dSTfsm9oBh
Wendy's to test surge-pricing, with menu prices fluctuating based on demand https://t.co/TFvLT76np6
So, fast-food companies struggle to keep the floors clean and keep enough 15-year-olds on staff ... and now Wendy's thinks it can implement dynamic pricing? File me under ... believe it when I see it.
What's the interest rate on Wendy's cheeseburgers?🤷 #BNPL #wendys #surgepricing https://t.co/GWR3y5dnab https://t.co/uX8h7KgTDM
Wendy’s to initiate dynamic pricing based on demand in 2025 https://t.co/of0yz5Y9pS
Wendy's wants to roll out surge pricing similar to Uber or Lyft https://t.co/VzmP9Dwi1E
The term “surge pricing” will soon be associated with cheeseburgers and French fries. https://t.co/m0aNH2LQTE
Wendy's plans to spend around $20 million over the next 2 years to add digital menu boards that will allow the fast food chain to change prices on the fly. https://t.co/Yd5BMcv7OP
Imagine how much the @Wendys Twitter account would mock this if it were any other fast food chain doing it. https://t.co/NXgGVCyTFz
I remember when JBC’s were $1, and now we’re going to get freaking surge pricing at Wendy’s. This is just ridiculous because this will now start spilling over to other places. https://t.co/pcig7kD8fH
I don't bemoan the terrors of "late-stage capitalism" but I'm struggling to find a better way to think about "fast food surge pricing."
How much is that Frosty? Wendy’s to trial Uber-like surge pricing https://t.co/lvy2rc0fPg
All prices are dynamic—Wendy’s is just speeding things up
Bold strategy @Wendys https://t.co/fXVWmU6Z6x https://t.co/f0P6Eqpq1z
Fast food giant Wendy's may adopt a "surge-pricing" model similar to that of ride-sharing companies, the company hinted during an earnings call last week. https://t.co/drWmUC9FTC
Your next meal at Wendy's could be more expensive, depending on what time you place that order and the restaurant traffic as the fast food company says it will test surge-pricing https://t.co/5r6ohJwMff
Wendy’s reportedly plans to use a “surge pricing” system where prices of food items fluctuates based on the demand https://t.co/eaHoVFlTuH
Wendy's, the fast food chain known for pioneering the drive-through, is planning to test a flexible pricing system that sounds more like Uber or Lyft. https://t.co/w346M6qttc https://t.co/v0pdQ7vMpd
NEW: Wendy’s will start charging customers MORE money for food during busy times similar to Uber’s “surge-pricing” https://t.co/nz4XlUEYMD
“A Wendy’s Baconator costs $12.24 in New York City” https://t.co/Al3Sq7Bftt
Surge pricing for fast food? Wendy's planning to test 'dynamic' menu | Click on the image to read the full story https://t.co/UhCu3KRoJt
Wendy's to test 'surge-pricing' menu that updates based on demand https://t.co/TgF8TfvNbK
Wendy's announces Uber-like surge pricing model https://t.co/1CcV6bPxFj https://t.co/WaLLSTGtpp
Surge pricing is coming for us all: https://t.co/NdQYpAcBUo
Wendy’s to test “surge pricing” based on time of day, location and demand https://t.co/8WotWefO8x
🍔 Your next meal at @Wendys could be more expensive, depending on what time you place that order and the restaurant traffic. Surge pricing has now hit fast food. https://t.co/V6AmFi2gvh https://t.co/S8Il07B9X9
$WEN mgmt is dumb as hell. You inc the price of the burgers then offer "Snack Time Savings" price drops 2-4PM and Late Night Rewards after 9PM where you get TONS of extra rewards points. Ppl hate surge pricing labeled as such.
Wendy's, the country's second-largest burger chain, said it will introduce menu prices that will fluctuate depending on the time of day. https://t.co/lrIDzHzlEg
Wendy’s has announced it will launch new menu prices that will fluctuate depending on the time of day — similar to surge pricing strategies adopted by rideshare companies like Uber and Lyft. https://t.co/rhoKa6KGrM https://t.co/C6eX7UcBTL
Surge pricing for your Frosty? Wendy's lunch rush could cost you more https://t.co/WPp0W9hMYb
Wendy's, the country's second largest burger chain with 6,000 locations, announced that starting next year menu prices will fluctuate during the busiest times of day. https://t.co/ltJLBg6l3l https://t.co/ltJLBg6l3l
Wendy's surge pricing model idea that has people furious, explained https://t.co/Rmu8Umhjki https://t.co/5y3MOIIL56
Your next meal at Wendy's could be more expensive, depending on what time you place that order and the restaurant traffic. Here's what to know. https://t.co/YvMhXWrNGv
I’m excited to which fast food company does surge pricing but for staff’s wages.
I was wondering when surge pricing would hit food. https://t.co/uBhLIehQ3H
Today's cover: Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand https://t.co/MJ4oXMJgvl https://t.co/MX3XA8FEul
A dynamic pricing model, similar to Uber's surge pricing, is being prepared by Wendy's. The price of items may change over the course of the day depending on the demand, with a lunch rush order costing more than "off-peak" hours. https://t.co/1XlZMtQHMw https://t.co/2TRecZz2HI
Fast food giant Wendy’s may adopt a “surge-pricing” model similar to that of ride-sharing companies. https://t.co/ZG4zs80QLS
Wendy's is trying out surge pricing, just like Uber https://t.co/SH3bvmJ3zm
Wendy’s hints at possible ‘surge pricing’ in the future | This means customers could pay more for the same items depending on demand and time of day. READ MORE: https://t.co/MGRI4Yu147
Fast food giant Wendy’s may adopt a “surge-pricing” model similar to that of ride-sharing companies, the company hinted during an earnings call last week. https://t.co/uHyur0fPPy
Wendy’s hints at possible ‘surge pricing’ in the future https://t.co/KCmYyDPo6V
Don’t think this Dynamic Pricing will go well for Wendy’s $WEN Only good thing they had going was the $5 Biggie Bag. Why can’t we have nice things? 😞 https://t.co/n0p7J4pRss
Wendy's $WEN is planning to start a new dynamic pricing system in 2025 in a first for the fast food industry The concept of dynamic pricing (surge pricing) means that Wendy's could update prices in real time in reaction to demand trends - SeekingAlpha https://t.co/B3eUR8JJw9
Wendy’s announced it will experiment with Uber-style “surge pricing” for menu items (hamburgers, nuggets, Frosty) during periods of peak demand. This is the slide from the investor presentation with perfect corporate speak: “leveraging technology to support margin expansion.” https://t.co/j4NbCTaYFD
Wendy’s to test Uber-like ‘Surge Pricing’ in 2025 https://t.co/Qj2h1CbcwV
Fluctuating prices is just fine (although I don’t eat at Wendy’s). https://t.co/cZr4ph85cV
Given Americans often struggle with appropriate behavior in public spaces, I wouldn't want to be the Wendy's employee who sells a $9 Baconator to someone who then sees the menu price fall to $8 right after they've paid. https://t.co/LMBrPZKOt7
Given Americans sometimes struggle with appropriate behavior in public spaces, I wouldn't want to be the Wendy's employee who sells a $9 Baconator to someone who then sees the menu price fall to $8 right after they've paid. https://t.co/LMBrPZKOt7
it's 2029 and Wendys has announced huge earnings from their surge pricing insurance service. Want a #4? All you need is your copay and you'll get the bill in 2 weeks!
the wendy's surge pricing thing is funny to me cause it's clear by this idea that they do not understand why people go to wendy's, where the most popular menu additions in the last 2 decades are items that literally just say how much they cost
"we will begin testing more enhanced features like dynamic pricing,” said Wendy’s CEO Kirk Tanner on Feb. 15’s earnings call. “We are planning to invest approximately $20 million to roll out digital menu boards to all US company-operated restaurants by the end of 2025." https://t.co/ZRVEThsnQP
Wendy's to test 'surge-pricing' menu that updates based on demand: reports. https://t.co/BURwLgAN4x Click the image to read more:
Wendy’s will start experimenting with surge pricing in 2025, along the lines of Uber and Lyft. Wendy’s will test “dynamic pricing” on burgers, Frosties, and other menu items, which will cost more during times of increased demand. https://t.co/iTboJL4gCJ
Wendy’s will start experimenting with surge pricing in 2025, along the lines of Uber and Lyft. Wendy’s will test “dynamic pricing” on burgers, Frosties, and other menu items, which will more during times of increased demand. https://t.co/iTboJL4gCJ
Wendy’s Wants to Start Uber-like Surge Pricing in 2025 https://t.co/kRhlzeyAu1 https://t.co/CDcUlJ0ITZ
Wendy's to test 'surge-pricing' menu that updates based on demand: reports https://t.co/kyjTtg9OOD
Wendy’s, $WEN, is planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand, per NYP.
Wendy’s to roll out new dynamic pricing model in the United States Another way to say inflation lol
I don’t think @Wendys understands why surge pricing works and in this case WON’T work The consumer will go to another restaurant if they even suspect surge pricing will be in effect With Uber or Lyft, the alternative to avoiding surge is a far different alternative than going… https://t.co/oG3p5dNEwA
Wendy's is planning to roll out surge pricing on its menus starting next year Prices would jump by as much as $1 during peak hours and decrease during slower periods They went and Uberfied fast food https://t.co/L0x0RhlCo5
WENDY’S IS PLANNING TO START USING AN AI BASED DYNAMIC PRICING SYSTEM JUST LIKE UBER WHERE FOOD ITEM PRICES WILL CHANGE THROUGHOUT THE DAY BASED ON DEMAND , TIME OF DAY & OTHER FACTORS $WEN https://t.co/IX08AbX373
Wendy’s is planning to launch dynamic pricing. It is a good idea but the current plan is dumb. They should simply bill it as a discount for eating during off-peak hours You don’t want to go to a restaurant and have to pay 40% more for your burger, you can’t plan around it. https://t.co/1WLmhyYjxz
Wendy's $WEN plots new 'Uber surge-style' $UBER menu with dynamic pricing...where prices jump up and down in line with demand - so when will be the cheapest (and costliest) time to eat? -Wendy's will invest $20 million in digital menus in restaurants across the US -They will…
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand https://t.co/wfNjvPEPLt https://t.co/i2z3UAxNFp
Wendy's plots new 'Uber surge-style' menu where prices jump up and down in line with demand https://t.co/9I8OAc8G70 https://t.co/UXmP6rjoyl
Ma’am, this is a Wendy’s. Imagine behaving like this in front of your kid. Not exactly setting a good example. https://t.co/nzaLVx9c0k