United Airlines has begun displaying personalized advertisements on its planes' seat-back screens and in its app. This initiative is part of a broader trend where companies are leveraging customer data for targeted advertising. Most passengers who purchase tickets are subject to this targeted advertising, although they have the option to opt out of having their data used for this purpose. The move was reported by the Wall Street Journal, and United Airlines' stock is listed as $UAL.
United Airlines Starts Serving Passengers Personalized Ads On Seat-Back Screens https://t.co/ZtZCFliOb6
United Airlines starts serving passengers personalized ads on seatback screens https://t.co/5IeuYzzPFS
United Airlines starts showing personalized ads in its app and on seat-back screens, one of an increasing number of companies monetizing customer data (@patiencehaggin / Wall Street Journal) https://t.co/Z87K0BiOW9 https://t.co/TLcUfFLqAo
United Airlines $UAL has begun showing personalized ads on its planes’ seat-back screens The targeting applies to most passengers who purchased a ticket, but customers can opt out of having their data used for personalized advertising if they wish - WSJ
United Airlines is showing personalized ads on its planes’ seat-back screens, as companies are increasingly looking to monetize their troves of customer data for advertising purposes https://t.co/n49KAN36p0
Exclusive: United Airlines is showing personalized ads on its planes’ seat-back screens, as companies are increasingly looking to monetize their troves of customer data for advertising purposes https://t.co/Pc01AVxegv https://t.co/Pc01AVxegv