In a significant move to alleviate the cost-of-living crisis in the UK, major supermarkets including Sainsbury's, Aldi, and Waitrose have announced substantial price cuts and new value offerings. This comes as a response to a fierce price war among grocers, which has led to a notable drop in food inflation from 15% to 3.7% within a year, and shop price inflation slowing to just 1.3% in March. Sainsbury's has introduced a new value offering, allowing customers to save on over 1,000 items, while Aldi has committed a fresh £125m investment to lower prices. Waitrose, in a bid to win back shoppers from M&S, has reduced the price of more than 200 products by an average of 7%. These measures are part of a broader trend of easing grocery cost spikes, with European inflation falling more than expected to 2.4% in March.
🇬🇧 Aldi UK pledges to cut more prices in 2024 https://t.co/ixtF1QGSjy
🇬🇧 Sainsbury’s launches new ‘Low Everyday Prices’ offer https://t.co/jh2yxVWv6K
🇬🇧 Waitrose cuts prices for second time in two months as it fights M&S for shoppers https://t.co/wbavImR0qz
🇬🇧 Waitrose slashes prices in bid to win over middle class shoppers from Marks and Spencer https://t.co/zJOdf2o64t
🇬🇧 Waitrose slashes prices on more than 200 products https://t.co/1B8UBjtL8G
🇬🇧 Sainsbury's launches new value offering for big brand discounts https://t.co/eBh2iCqj2n
Inflation that squeezed European shoppers fell more than expected in March to 2.4%, as grocery cost spikes eased. https://t.co/RZT9TyxZ1k
🛒 Waitrose is lowering the price of more than 200 products by an average of 7pc as it battles to regain shoppers from M&S https://t.co/ydxUAcumo9
🇬🇧 Aldi unveils fresh £125m investment to slash prices https://t.co/tncTgGhlP7
🇬🇧 Shop price inflation slows to just 1.3% in March https://t.co/CpYk2JnoBK
Sainsbury’s launches new value offering – customers can get lower price on over 1,000 items #sainsburys https://t.co/6cNmdjdOYR
🇬🇧 Price war among supermarkets drags U.K. food inflation from 15% to 3.7% in just a year https://t.co/jgCmdapmI1
🇬🇧 Boost for shoppers as grocer war prompts food prices to fall faster https://t.co/tfvQnp0nV8