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TikTok's influence is expanding beyond entertainment as it becomes a major platform for news consumption. A Pew study reveals that the percentage of TikTok users regularly getting news on the app has almost doubled since 2020, reaching 43%. This trend is prompting brands to leverage TikTok for marketing, with Thrive Market placing a significant bet on TikTok's paid ads to drive membership growth. However, concerns about data privacy persist, as a CNBC report highlights that TikTok shares user data more than any other social media app, raising questions about its destination. Despite this, the platform's impact on news consumption is undeniable, with TikTok now being considered a primary source for users' news diets, forcing businesses and news organizations to adapt to this evolving landscape.
Today’s fickle consumers—led by the ficklest of them all, Gen Z—are quick to switch loyalties. To keep them coming back, brands are partnering in unexpected ways and reaping often surprising successes. https://t.co/1ZdRDyopoz
TikTok is growing as a primary source for users’ news diets, according to the results of a new study. A survey conducted by Pew Research Center showed that 43% of TikTok users regularly get their news on the app, compared to just 22% in 2020 https://t.co/YX4QFm1Ndy
The share of TikTok users who consume news through the platform has nearly doubled since 2020, according to new Pew data. https://t.co/fu2a37n2tM
Pew: 30% of US adults say they regularly get news from Facebook, 26% say YouTube; 16%, Instagram; 14%, TikTok; 12%, X; 8%, Reddit; and 5%, Nextdoor and LinkedIn (@sarahscire / Nieman Lab) https://t.co/2kwy6YzJGO 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/RQ0iPuA9aC
Americans flock to TikTok for news - "News organizations, business leaders and brands are being forced to evolve and meet audiences where they are in order to break through." https://t.co/r90xkRlxWB
TikTok’s Bad Omen for the Economy https://t.co/4p7Nw4iTb0
How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok https://t.co/HsRsYy9c2y
More U.S. Adults Get Their News From TikTok—As Facebook And X Slide https://t.co/jblTtvDAfo https://t.co/UoYso4pS4u
The percentage of TikTok users who regularly get news on the app has increased from 22% to 43% since 2020, per new survey data from Pew https://t.co/GgyO5olzMe
How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok https://t.co/h810O7YxhJ
TikTok shares your data more than any other social media app — and it’s unclear where it goes, a study says. https://t.co/PDpExNdi9v (via @CNBCMakeIt) https://t.co/1TxE526yB6
Today’s fickle consumers—led by the ficklest of them all, Gen Z—are quick to switch loyalties. To keep them coming back, brands are partnering in unexpected ways and reaping often surprising successes. https://t.co/aPgl51bqm9
.@thrivemarket is placing a big bet on TikTok's paid ads to continue spurring membership growth, CMO Amina Pasha said on the latest episode of the Digiday Podcast. https://t.co/FZzFCYrslb
TikTok Is the New TV https://t.co/Tbi0LuxW3C