Temu, a fast-fashion retailer, is aiming to compete with Shein by avoiding Wish's mistakes and focusing on product quality. The company's advertising strategy is highlighted as a key factor for long-term success, with concerns raised about the sustainability of selling cheap items online. Temu and Shein's popularity, especially among American teenagers, pose a challenge to established players like Amazon.
Last year Temu was the most downloaded app in America, Britain, France and Germany. Shein is already a shopping sensation among American teenagers. But can the retailers win over shoppers en masse? https://t.co/gBP9OsexTn 👇
Once a brand is familiar, it is easier to sell customers more things—and more expensive ones, too. Temu and Shein may have already done the hardest part of making it in America https://t.co/lY1Cyh5Z7r Image: Temu https://t.co/ac3AjdkZK0
Dirt-cheap products and marketing splurges are catching clicks. How worried should Amazon be about Shein and Temu? https://t.co/aOJ2CYd1a2 👇
The business of selling cheap items online might prove to be just as short-lived as a polyester sweater from a fast fashion company. Temu should avoid mistakes made by Wish, which spent millions on advertising, and ensure the quality of their goods. https://t.co/GPFlTH1ItJ
Wow somebody actually brought up Wish. Is it just me or is there nothing interesting about Temu and Shein other than they executed way better and faster than Wish. https://t.co/BlDhfDDEx4
A buzzy advertising strategy can only take Temu so far, writes @leticia. If it wants to truly compete with Shein long term, it needs to stop following in Wish's footsteps https://t.co/yNAUpRUg7C via @opinion
A buzzy advertising strategy can only take Temu so far, writes @leticia. If it wants to truly compete with Shein long term, it needs to stop following in Wish's footsteps https://t.co/P2FgXOJ8Up