Temu, an online marketplace, is looking to compete with Shein in the e-commerce market. Both have about 1% market share in the US, while Amazon holds 38%. Temu aims to differentiate itself from Wish and attract smaller suppliers for lower prices.
🗞️ As @SHEIN_Official prepares for a US IPO, its increased supply chain scrutiny has led some manufacturers to @shoptemu, an online marketplace that accepts smaller suppliers and pays quickly, leading to competition and lower prices. https://t.co/LBTWRSbcte https://t.co/qahk762dRs
Once a brand is familiar, it is easier to sell customers more things—and more expensive ones, too. Temu and Shein may have already done the hardest part of making it in America https://t.co/lN1oqkbTzH 👇
Temu and Shein have only made small inroads into America’s e-commerce market. Both have shares of about 1%. Amazon has 38%. Even so, the online giant is taking them seriously https://t.co/SOf8A7Tldz 👇
Dirt-cheap products and marketing splurges are catching clicks. How worried should Amazon be about Shein and Temu? https://t.co/aOJ2CYd1a2 👇
A buzzy advertising strategy can only take Temu so far, writes @leticia. If it wants to truly compete with Shein long term, it needs to stop following in Wish's footsteps https://t.co/yNAUpRUg7C via @opinion
A buzzy advertising strategy can only take Temu so far, writes @leticia. If it wants to truly compete with Shein long term, it needs to stop following in Wish's footsteps https://t.co/P2FgXOJ8Up