Jaguar's future is uncertain as Tata, who bought Jaguar and Land Rover from Ford for $2.23B in 2008, may be considering the end of the iconic brand. While the combined entity has performed well, it has been mainly driven by the popularity and profitability of Land Rover models, such as the defenders and Range Rovers. There is concern that Jaguar's fading performance over the years could lead to its demise, despite its historical significance.
There has been some speculation over the past few days about the internal situation at Jaguar-LandRover. While to many, this may seem like another corporate fallout, it provides a sad glimpse at the future of a former way of life that was quintessentially British- https://t.co/gcAe4Yu0mv
An ignoble end for Jaguar - what a shame. https://t.co/EwUCMSugo6 https://t.co/gIg1gOcJhQ
Wild if true: Might be the end of Jaguar. Iconic brand but has been fading for decades. Tata bought Jaguar & Land Rover from Ford for $2.23B in β08; combined entity has performed well but mostly on the LR side as the defenders and Range Rovers are popular and profitable. https://t.co/OdKb1GV5hk
Wild if true: Might be the end of Jaguar. Tata bought Jaguar and Land Rover from Ford for $2.23B in 2008 the combined entity has performed reasonably well but thatβs been on the Land Rover side as the defenders and Range Rovers are popular and profitable. https://t.co/OdKb1GV5hk
Wild if true. Looks like Jaguar is officially done. (via John Clay Wolfe) https://t.co/lDM1Y7IjDx
When I see examples like this it becomes obvious that "workers on boards" is a bad idea. Many European manufacturers have this structure. It's hard for such companies to pivot and innovate when doing so will result in dramatic changes to the workforce. https://t.co/h08rzTObAq